StatSocial Digital Tribes   —  True Blue Tube

Jun 25, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “True Blue Tube.”

Digital Tribe Summary: True Blue Tube

L-R: Hank Green, Anthony Padilla, Joey Graceffa, Tyler Oakley, Jenna Marbles, Ryan Higa, Colleen Ballinger, Philip DeFranco

This tribe mostly lives in suburbs and cities, skews younger, and is nearly half and half, women and men.

They share a love for many of YouTube’s most popular and long-running creators, most of whom started uploading in the ’00s and early-’10s.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — True Blue Tube

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline).The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.02 times.

Over 40% here are between ages 18 and 24, a percentage exceeding what you’d find within the average U.S. online audience by 1.60 times.

Ian Hecox and top influencer, Anthony Padilla, of the sketch comedy team, Smosh.

INFLUENCERS — True Blue Tube

16.75% of this tribe’s members are fans of Tyler Oakley. This percentage exceeds the index by 19.49 times.

Jenna Marbles with longtime partner, Julien Solomita. Jenna is a favorite of over 21% of this tribe’s members, and the segment of this tribe watching Julien‘s solo YouTube channel are 10.74 times larger than the U.S. average (see below). 

YOUTUBE CHANNELS — True Blue Tube

22-year old Jimmy ‘MrBeast’ Donaldson has been on YouTube since 2012. It was only in 2017, after uploading a 24-hour long video wherein he simply counted to 100,000, however, that he began the meteoric ascent that finds his main channel now boasting an astronomical 38 million subscribers.

His fans account for a segment of this tribe 2 ½ times larger than what would be found within the average U.S. online audience. 

MrBeast.

BRANDS — True Blue Tube

There’s no shortage of MinecraftLet’s Play” videos to be found on YouTube. The game finds favor here to an extent that exceeds the index by 17.03 times.

Minecraft.

INTERESTS — True Blue Tube

What stands out here as noteworthy is the fact that over 28% of this tribe is made up of metalheads. Headbangers dwell here to an extent 1.64 times greater than the U.S. average.

Tom Araya, of Slayer, with Graham Hartmann, long-running interviewer for popular, heavy metal-centric YouTube channel (and website) Loudwire.

WEBSITES — True Blue Tube

Live streaming, primarily gaming, platform, Twitch, finds regular visitors here to a degree that surpasses the baseline by nearly 2 ¾ times.

PERSONALITY TRAITS — True Blue Tube

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

This tribe averages in the 69.9th percentile for exhibiting the personality trait, vulnerability. In this context it describes one who is unafraid to wear their heart on their sleeve, and make their true feelings known.

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More information on our data can be found here.

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  3. Programmatic Audiences

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