StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “TV Then, TV Now.”
Digital Tribe Summary: TV Then, TV Now
This tribe of urbanites and nearby suburbanites skews decidedly female, and its members are primarily ages 35 and up.
The most prominent of the common loves uniting them involve TV performers and programs, most closely associated with eras ranging from the ’60s-to-now.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — TV Then, TV Now
Women are the majority here, accounting for over 70% of this tribe’s members.
Over 57% of this tribe earns under $50k annually, a percentage surpassing the U.S. average by 1.19 times.
INFLUENCERS — TV Then, TV Now
Kirstie Alley is a performer who is arguably best known for her six years co-starring as Rebecca Howe, on the fondly remembered ’80s sitcom, ‘Cheers.‘ A favorite with what’s approaching 20% of this tribe, that percentage is nearly 49 times greater than the index.
TV SHOWS —TV Then, TV Now
This TV programs list favors media of a more recent vintage than some of the names on the influencers chart, but at least 40% of the shows highlighted are no longer on the air.
The now completed, musical, high school set, comedy/drama, ‘Glee,’ is a favorite show of 13.19% of those here, and that segment-size exceeds the baseline by 7.07 times.
INTERESTS —TV Then, TV Now
The overall fondness for popular media, and showbiz, detectable among this tribe’s members, is illustrated pronouncedly by the fact that 51.54% of them keep up with celebrity and fan gossip. That percentage is 7.18 times greater than the average.
WEBSITES —TV Then, TV Now
This tribe’s fondness for the many wonders held within, and distributed by, Tinsel Town remains evident here.
The online home of the entertainment news and reality programming oriented, E! network, is a favorite online destination of over 26% of this crowd. That percentage is 10.54 times larger than the index.
PERSONALITY TRAITS —TV Then, TV Now
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Artistic interests, in a personality context, describes those with a keen grasp of the abstract. They seek to express themselves creatively, but also find unlikely solutions to challenges.
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