Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Tyler Perry’s Empires & Scandals.”
Digital Tribe Summary: Tyler Perry’s Empires & Scandals
This tribe lives in the city and nearby suburbs, is comfortably over ⅔ female, and heavily skews older (ages 35 and up).
They are united in their love for American popular media (music, comedy, TV, and film) created by, and/or otherwise featuring the work of, Black artists.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Tyler Perry’s Empires & Scandals
80.46% of this tribe is over 35-years of age, with the segment between ages 45 and 54 exceeding the index by 1.79 times.
50.78% earns under $50k a year, a percentage that is 1.10 times greater than the index.
INFLUENCERS — Tyler Perry’s Empires & Scandals
Kerry Washington, an actress likely best-known for her six years starring on the ABC drama, ‘Scandal,’ is a favorite of 34.67% of this tribe’s members. This percentage is 17.67 times larger than the U.S. average.
TV SHOWS—Tyler Perry’s Empires & Scandals
ABC‘s ‘Black-ish‘ is a favorite program of 33.12% of this tribe’s members. This exceeds the baseline by 36.25 times.
MOVIES—Tyler Perry’s Empires & Scandals
As this is a tribe defined by their shared tastes and preferences in popular media, it seemed we’d be remiss to not include this here (and subsequently reference it in our name for this tribe).
Tyler Perry’s Madea films can count 89.71% of this tribe’s members as fans. This exceeds the index by 38.36 times.
BRANDS—Tyler Perry’s Empires & Scandals
The NBA is a favorite brand of 20.9% of this tribe, a percentage that is 3.43 times larger than the average.
An interesting mix of all decades from the 60s to 90s are represented above.
A group most closely associated with the ’60s and ’70s, Gladys Knight & The Pips, are a favorite of 31.35% of those within this tribe. The exceeds the index by a very significant 122.71 times.
PERSONALITY TRAITS —Tyler Perry’s Empires & Scandals
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
In the context of personality, gregariousness describes one who thrives on social interactions, even bringing an optimism to encounters with strangers; choosing to believe each one, potentially, “a friend they haven’t met yet.” They are also not intimidated by crowds, instead finding them stimulating.
This tribe averages in the 66.25th percentile when it comes to exhibiting this trait.
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