StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Who Shot J.R.?.”
Digital Tribe Summary: Who Shot J.R.?
This largely rural tribe skews male and working-to-middle-class, with the ages of its members evenly running the gamut.
They are united in their love for Dallas, Texas, and more specifically the professional sports teams and media of the Dallas – Fort Worth area.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Who Shot J.R.?
Women make up what is ⅓ of this tribe.
Income-wise, each bracket is represented in quantities very close to the baseline. This is also largely true of the age breakdown, but those ages 45 to 54 are present to a degree that is 1.26 times greater than the index, and those between ages 25 and 34 are under-indexed by 0.22 times.
INFLUENCERS — Who Shot J.R.?
Football Hall of Famer, and former Dallas Cowboys running back, Emmitt Smith, is a top influencer with 23.65% of this tribe. This is 37.06 times greater than the U.S. average.
The Dallas – Fort Worth area’s CBS affiliate, KTVT, is a top TV station with 10.33% of those within this tribe. This percentage is 71.11 times greater than the index.
PRINT MEDIA—Who Shot J.R.?
Free print and online arts, music, culture, and restaurants publication, ‘Dallas Observer,’ is a top title with 24.23% of those here. This exceeds the baseline by a rather spectacular 134.45 times.
WEBSITES —Who Shot J.R.?
Moving their attentions to one of Texas’ other great cities, a segment of this tribe that is 3.43 times greater than the baseline, routinely visits the online home of Houston Chronicle.
PERSONALITY TRAITS —Who Shot J.R.?
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Altruism, as a personality trait, describes those who find putting the needs of others before their own to be its own reward. This tribe’s members average in the 74.8th percentile for possessing this trait.
— — — — — — —
We encourage you to reach out to us here.
More information on our data can be found here.
And the links below provide information on a variety of the solutions we provide:
To request a full-on demo, click here.