StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Willie, Mickey & The Duke.”
Digital Tribe Summary: Willie, Mickey & The Duke
This suburban tribe is over ⅘ male, and skews over 35.
The shared love that unites them is baseball.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Willie, Mickey & The Duke
Over 18% here are over 55, and that is 1½ times greater than the baseline.
Those earning at least $100k a year are present in this tribe to a degree 1.23 times greater than the U.S. average.
BRANDS — Willie, Mickey & The Duke
All of the brands here are either baseball teams, or Major League Baseball and Minor League Baseball.
INFLUENCERS —Willie, Mickey & The Duke
Five baseball reporters, and five players, can be found here.
Ken Rosenthal is a reporter for Fox Major League Baseball and the MLB Network. Nearly 38% of this tribe’s members are fans, and that is is 87.27 times greater than the index.
INTERESTS — Willie, Mickey & The Duke
Over 22% of this tribe’s members are interested in the weather, a topic of far greater importance than mere small talk to a baseball fan.
TELEVISION — Willie, Mickey & The Duke
Over 39% of this group’s members are regular viewers of MLB Network, which is a percentage exceeding the index by 92.69 times.
WEBSITES — Willie, Mickey & The Duke
The Derek Jeter co-founded, The Players’ Tribune, is a favorite website of a percentage of this tribe that is 19.33 times greater than the U.S. average.
PERSONALITY TRAITS — Willie, Mickey & The Duke
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Imagination, as a personality trait, describes those who bore easily. For them, fantasy is not a mere escape, but the doorway to their rich inner-lives. This tribe averages in the 65.2nd percentile for exhibiting this trait.
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