StatSocial Digital Tribes — Willie, Mickey & The Duke

Jul 31, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Willie, Mickey & The Duke.”

Digital Tribe Summary: Willie, Mickey & The Duke

From the 1946, Looney Tunes animated short, ‘Baseball Bugs‘ (dir. Friz Freleng).  

This suburban tribe is over ⅘ male, and skews over 35. 

The shared love that unites them is baseball.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Willie, Mickey & The Duke

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.61 times. 


Over 18% here are over 55, and that is 1½ times greater than the baseline.

Those earning at least $100k a year are present in this tribe to a degree 1.23 times greater than the U.S. average.

This 1909-1911 tobacco trading card bearing the likeness of Pittsburgh Pirates, Baseball Hall of Fame shortstop, Honus Wagner, has long been regarded as the most valuable of all baseball cards. One of the precious few in circulation has, as recently as 2016, fetched over $3 million at auction.

BRANDS — Willie, Mickey & The Duke

All of the brands here are either baseball teams, or Major League Baseball and Minor League Baseball.

Three essential cogs in the “Big Red Machine.” Left to right: Pete Rose, Joe Morgan, and Johnny Bench

INFLUENCERS —Willie, Mickey & The Duke

Five baseball reporters, and five players, can be found here.

Ken Rosenthal is a reporter for Fox Major League Baseball and the MLB Network. Nearly 38% of this tribe’s members are fans, and that is is 87.27 times greater than the index.

Ken Rosenthal, of Fox and MLB Network, standing on the field at Baltimore‘s Oriole Park at Camden Yard.

INTERESTS — Willie, Mickey & The Duke

Over 22% of this tribe’s members are interested in the weather, a topic of far greater importance than mere small talk to a baseball fan.

While only a spin-off of America’s pastime, fantasy sports (including baseball) are a favorite pastime of nearly 17% of this tribe’s members.

TELEVISION — Willie, Mickey & The Duke

Over 39% of this group’s members are regular viewers of MLB Network, which is a percentage exceeding the index by 92.69 times.

New York Mets great, Keith Hernandez, during his memorable appearance on ‘Seinfeld.’  

WEBSITES — Willie, Mickey & The Duke

The Derek Jeter co-founded, The Players’ Tribune, is a favorite website of a percentage of this tribe that is 19.33 times greater than the U.S. average.

PERSONALITY TRAITS — Willie, Mickey & The Duke

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Imagination, as a personality trait, describes those who bore easily. For them, fantasy is not a mere escape, but the doorway to their rich inner-lives. This tribe averages in the 65.2nd percentile for exhibiting this trait.

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  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

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