StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Zacks & Codys & Bears, Oh My!.”
Digital Tribe Summary: Zacks & Codys & Bears, Oh My!
This solidly suburban tribe skews heavily female and young (between 18 and 24).
They are united by a love for popular media, and media figures. They are especially focused on former child and/or teen stars whose careers are still going strong into adulthood.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Zacks & Codys & Bears, Oh My!
As stated above, this is a young tribe, with 79.28% of its members being between 18 and 24-years of age. This exceeds the index by 1.59 times.
This tribe is also heavily female, with men accounting for less than a quarter of those here.
Those earning under $50k a year are present to a degree exceeding the U.S. average by 1.59 times.