Feb 24, 2016 | Insights

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The streaming video giant’s frankly shoddy and confusing ad promoting the highly anticipated revival.

So, Netflix revived Full House?

The show from the late-80s/early-90s? Stamos?! Saget?! COULIER?!

On February 26, Netflix will make available 13 brand new episodes, of which a far larger number of you will be watching than may ever admit. But when it’s immediately renewed for a second season, we’ll know. We’ll know.

You better darned well believe we’ll know.

And that house? It’s even FULLER! In fact, they’ve retitled the property to Fuller House to clarify this change in reality.

And you thought it was full before? You don’t even know from full!*

You millennials! You think you’re so great, the way you’re all grown-up and rapidly approaching middle-age, and starting to own and run everything. Oh sure, Gen-X-ers still run some things, but they’re growing increasingly less potent, and their Marilyn Manson/Billy Corgan summer package tours really do make for the saddest of sights.

Thing is, millennials, you’re not even the ones who’ve thrust this myth of “the good ol’ days” upon us. Oh sure, we know the cruddy Ninja Turtles movie was your fault, and anything Power Rangers related that comes along we’re blaming on you, but this seems to run to an unlikely source. At least in part.

It seems more likely that it’s the kids watching this stuff on streaming — indeed, on Netflix — who necessitated this revival in the first place.

Analyzing the social fans keeping up with the actual Fuller House Twitter account (with an audience of already nearly six figures), 51% are under 18 years of age. Only 33% between 18 and 34.

It’s the tweens, We tells ya. Tween girls. They love these old shows, then you ad the 1/3 who are yearning for their golden years, and you’ve got yourself a brand new Full House there buddy. Except it’s Fuller.

A powerful and influential demographic, tween girls. This is no secret. They fainted for Sinatra. They caused riots for The Beatles. And millions were made.

And they are particularly influential on social media where frequently the top trends reflect exclusively the things in which tween girls are most interested; boy bands, sexy werewolves, and making fun of other girls, etc.

We think, truthfully, it’s a diverse crowd. Half-young, 1/3 milennial, and then just whatever stragglers and weirdos remain. We’d imagine Stamos drags in more than his share. Just look at the guy.

There are everyday inconveniences and indignities which are routine in your life that this gentleman — since before his days as Blackie on General Hospital (pictured left) — has never known. Conversely this man has known worldly pleasures, and had gifts bestowed upon him, of which you’d dare not even dream


So, this is a group that enjoys the televisual entertainment, such as (presumably) Full House. What else do they like? Wellity well, here are the top 10 TV shows amongst this group, when sorted by our unique and especially telling and insightful “multiple” metric. While not explicitly youth oriented, they are mostly shows that appeal to younger viewers. Or, in other words, not Full House’s original audience.

The “multiple” tells you the likelihood of an individual who is interested in and/or “the fan” of the topic you’re analyzing also being interested in another topic; the baseline for this likelihood is the average social media user.

So, therefore to clear up that somewhat convoluted explanation, looking at the chart below what it’s telling you is that a fan of Fuller House is 6.24 times more likely to also be interested in the cult favorite, Once Upon a Time.


Pay special attention to entry number 7, as this is why even if you felt the Tanner’s house was sufficiently full all along, Netflix has just made it Fuller.

Disney with their eerie, sixth-sense comprehension of what will be insanely successful had absurd success updating a staple of what is in part millennial nostalgia, but also — we’re beginning to suspect — a show beloved by contemporary kids watching it on Netflix. The 90s family sitcom Boy Meets World.

In short, Boy Meets World was about the trials and tribulations of growing up in modern day America. Adolescent indignities abound, likely involving comeuppance after a bout of hubris, etc.., and lessons were plentiful.

In the revival, the boy is now a man of 35 and the father of a high school aged girl — possible because, for real, they had the male and female lead characters get married at 18 on the original show (both actors back as adults for the revival). This daughter is now the show’s focal point, and the sequel is appropriately retitled Girl Meets World. We’re pretty sure the entire original cast is back for at least regular guest appearances, and more than a few are among the show’s featured players.

The point, of course, is that that the thing was an insanely successful ratings smash. With both those who grew up on the original, and the kids who currently watch Disney Channel.

So, why does that make Fuller House a natural. Well, first of all, kids were watching Full House on Netflix quite a bit apparently.

And also, they all tie in with a grander memory. An umbrella concept meaningless to all but a very specific demographic.

Along with Urkel and his Family Matters (a show about a cop harassed by a nerd), Boy Meets World was a cornerstone of a pop culture phenomenon, the mere mention of which is sure to send chills down the spine of millennials, and mean nothing to the rest of us.

TGIF; the ABC television network’s, 80s and 90s Friday night family broadcasting block. (Those alarmed should know that the full name was secularized to “Thank Goodness It’s Funny”.)

But you see the jewel of the TGIF crown, the foundation upon which the empire was built, were — beyond many shows we could list here — the ongoing chronicles of the misadventures of the Bay area Tanner clan.

Their show, of course, FULL HOUSE.

Like other sitcoms involving the widowed, a horrifically tragic and sad premise is quickly brushed aside so we can dig our heels deep into the hijinks of — and maybe share in a lesson or two learned by — this mismatched patchwork family.

Without looking it up (and we’re not kidding), here’s the premise as we remember it: Notoriously blue stand-up comedian, considerably cleaned up for television, Bob Saget has 3 daughters, He is a widower. That means, you see, that at some point not that long before the show starts, as his daughters are all young children, his wife has died.

Make me laugh, network!

Anyway, we believe from there his wife’s brother, played oh-so handsomely, if also with a mullet, by the ageless, if not always untroubled. John Stamos, and another guy (who wears loud shirts and does funny voices; whose name we know full-well and will say later) decide to raise the girls together. We do not know why.

That’s the premise.

With all these people living in this space, the house they share, while worth a fortune by modern San Fransisco real estate standards, would qualify as rather full. BUT there’s a double meaning you see, as it’s not just full of people, it’s also full of love.


In the wake of the show’s demise the cast has had an eclectic and not exclusively embarrassing run.

Some have gone on to build legit billion dollar media and fashion empires, for example.

Shouldn’t this somehow seem sweeter?

Okay. So really they’re the only HUGE success story. But seriously, what were the odds that the babies from Full House would grow up to become billionaires? They, the Olsen twins as you already know, played a single character on the show.

(Skip this if you already know: On television shows and in movies, twins are often used to play babies, due to the very strict time constraints of child labor laws. Frequently once an infant is no longer needed a single child actor is hired, but Full House decided to keep the two of them cast in the part even as they grew, just having them alternate scenes.)

Outside of the confines and limitations of their single Full House character, the two were able to, from a very young age, build a media empire starting with straight-to-video movies and toys, etc. And now, the two are legitimate power-players in the world of fashion. Not a novelty, not a celebrity signature brand at K-Mart. The Olsen Twins are like real deal fashion world icons. They are taken seriously.

Anyway, other cast members found religion (her older brother being particularly famous for it). Some have gone on to have careers on the Broadway stage and also remain almost confusingly handsome (and as we hint above, have a struggle or two), and some have found sobriety. Or have they? We can’t keep up.

But our favorite? One — MR. DAVE GODDARNED COULIER — was once revealed (as had long been suspected), but has since reneged on the admission, to have inspired the vitriol behind a massive 90s hit record, that involved scratching nails down someone else’s back while hoping he felt it, and all sorts of very non-Uncle Joey things.

Honestly now, in a theater? This guy?

With the Popeye voices and the Hawaiian shirts. That inspired this?

Well, she did eventually wind up engaged to Ryan Reynolds, and therefore his abdominal muscles, and even though that relationship ended, we bet she’d by then long forgotten Mr. Coulier.

(Who are we kidding, no one forgets Dave Coulier?)

We were doing as we do, and analyzing and sorting through our frankly magnificent, one-of-a-kind stats, and found the list of top 10 musical artists curious. It conformed to both the millennial and the tween narrative to some degree — I mean a Fuller House fan is 36 times more likely to be down with the world’s beloved Backstreet Boys than your average social networker, that says a lot. And HELLO! Congrats to Boyz II Men; doing a little east coast swing.

But then Fifth Harmony and Pentatonix both have massive tween followings. The decidedly middle-aged Train surprised us. Is that what some of you millennials have grown up to be into? (Who are we kidding, we knew that… But for shame.)

And of course it must be mentioned that country artists still sell millions of records, even during this time when very few artists do, and people just sort of pretend it isn’t happening. But those Fuller House fans, will have a chuckle over something Dave Coulier said — perhaps in a Popeye voice — before glancing over at the Florida Georgia Line poster handsomely appointed in their bedroom.

Okay, we’ve got one last bit of data for you today. We can’t say whether those supporting the great Netflix in their noble Fuller House endeavor speak for the greater Full House fan community (we are running numbers right now addressing this issue if it is contested).

But the three male authority figures in the house were NEVER, no matter what you claimed, loved by you equally. Nor were they by anyone. Who is the true king of the Full House?

Upset and/or landslide doesn’t even cover it. The average admirer of Fuller House — or we suppose the idea of it, as it hasn’t premiered yet — is ONE HUNDRED THIRTY ONE times more likely to be a Dave Coulier fan.

Not only did he demolish Mr. Stamos, he shamed Mr. Saget to a degree where it could chase a lesser man from show business. And the thing is, this group actually quite likes the other two fellows. But just not nearly so much.

As a certain Ms. Morissette is alleged to have once done, it would seem this group misses Uncle Joey most of all.

You left quite a mess when you went away, Uncle Joey (or, rather, should we say “Mr. Duplicity”?). But hopefully on February 26th, on Netflix, all will be forgiven.

(*Please Note: And we hate to have to do this, but in the cast photo at the top of this entry, maybe about a quarter of the people, if that, are actually in the cast of the show. It was a cheap, dime store, very poorly done PhotoShop joke. The sorts in which we hope to traffic less as we mature.)

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