Sunday Night Showdown

Feb 16, 2015 | Insights

Sunday night was one of the biggest nights on TV, The Walking Dead introduced a new character, the West beat the East in the NBA All Star game, and Saturday Night Live hosted their 40th anniversary show in NYC with the biggest stars in comedy. We took at look at who was live tweeting along with each show.

Saturday Night Live, 40th Anniversary

NBC’s #SNL40 started with a red carpet event an hour before 3 1/2 hour show. And it seemed like all the stars showed up to star in or support the big night.

  • 67% are women
  • 31% are between the ages of 25–34
  • Humor is the #1 interest of this audience
  • This audience is 4.4x more likely to like Pro Ice Hockey than the average Twitter audience
  • Their favorite brand in Buzzfeed (who was live tweeting the event)
  • Favorite celebrities include Jimmy Fallon, Seth Meyers, Anna Kendrick, Justin Timberlake and Ellen Degeneres
  • Favorite TV shows include Late Night with Jimmy Fallon, SNL, and Breaking Bad

NBA All Star Game

Not surprisingly, the NBA utilized social media for this big night. Shaq started the night with a #Shaqtakeover, Russel Westbrook took home the MVP title from users voting via Twitter, Ansel Egort hosted a Twitter chat at halftime, but the talk of the night was around the halftime performance with Ariana Grande and Nicki Manaj

  • 71% of tweeters are men
  • 26% of tweeters are between the ages of 18 and 24
  • Basketball is their #1 interest
  • This audience is 6x more likely to be interested in Boxing than the average Twitter audience
  • NBA is the #1 brand of this audience
  • This audience is 17x more likely to like Foot Locker than the average Twitter audience
  • Favorite celebrities include: Lebron James, Kevin Durant, Kobe Bryant, Stephan A Smith, and Carmelo Anthony

The Walking Dead

While The Walking Dead aires every Sunday, the show has one of the most loyal followings in TV

  • 67% of tweeters are women
  • 29% of tweeter are between the ages 35 and 44
  • This audience is 5x more likely to be interested in comic books than the average Twitter audience
  • This audience is 8.3x more likely to be interested in Marvel Entertainment that the average Twitter audience
  • Favorite celebrities include: Norman Reedus, Steven Yeun, and Lauren Cohan
  • Along with The Walking Dead, this audience also likes Breaking Bad, Game of Thrones, and American Horror Story

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