Feb 3, 2016 | Insights

While we hate to explain our own jokes,it must be made known — just in case — that this terrible graphic is deliberate. We made it bad, to amuse you, because we love you.

If’n we’re going to do this whole Super Bowl 50 thing here at the StatSocial blog, which we believe it’s pretty clear that by now we’re doing, then no entry stands as more fundamental to the whole enterprise than this one.

Here’s your “team v team” summary. Or at least a comparison of their social fans. As always, if you find that the statistics revealed here in any way may aid you in your betting strategies, we take no responsibility for your personal choices.


While we’re pretty sure a real life panther would tear an actual bronco limb from limb, we’re not 100% sure of that. We know not much from broncos apart from the bucking, which looks like if well placed could knock a panther’s block straight off his body.

A gruesome thought. Headless panther. Would it run around like a chicken? Please don’t bother yourself looking it up.

Marlon Perkins and Wild Kingdom (or David Attenborough and Planet Earth, if that’s more your speed) this is not. We barely comprehend American football, truthfully, much less the wilds of wherever broncos and panthers roam.

Well, we should amend: Those of of us who blog here at least are not necessarily the most up on sports. We are the football illiterate, our boss would take umbrage at such a claim applying to him. But he’s the one who hired we milquetoast bloggers, so he gets what he gets.

We DO quite like old 1970s NFL highlight films. Gorgeously shot, narrated, and scored, with an ability to make every game seem as if it were the most important event in human history. Now that sport I believe we’d all watch.


But we are quickly losing the plot.

StatSocial, for the uninitiated — and the truly eager and impatient can read all about it in depth here — is a social media audience analytics tool. As that description suggests, StatSocial scans each individual comprising your gaggle of social fans, and then scours the public web at large, basically every nook and cranny of the social media landscape (as well as news media and blogosphere) and learns a whole lot about who your “social fans” are, as consumers, as netizens, and as people.

We know your social fans — or the fans of others about whom you may be curious — intimately. We know their favorite films and restaurants, what websites they frequent, we’re even to where we can tell you their general temperament and personality.

If you’re in any kind of business with a social media element — which these days is most businsess — we believe the advantages of these insights are pretty evident on the face of them.

What percentage follow sports? What teams do they follow? Even deeper, how do these fandoms (or behaviors, if you will) compare to those of the average social media user. As a real-world example of this sort of insight, Broncos fans are twice as likely to be fans of ‘Deadliest Catch’ than the average social media user.

Trends perpetuate on the internet in part for they are seized upon and exploited to promote this product and/or service and/or that, and there is no greater trend — in all areas of American media — than the Big Game, and every single piece of minutia that occurs in its lead up, in its presence, and in its wake. It’s a great showcase for all of us.

StatSocial — through meticulous analysis of the data provided to social media via its millions and millions of users — can provide insight into every single aspect of the event, if called upon to do it. But today, we’re sticking to the basics. The football for which we hope you are ready. as a game is actually played on the day.

Here’s a nice slick graphic, to prove we’re a professional organization over here, thank you very much..

“Wardrobe malfunctions,” and unusual, quirky, or ill-conceived advertisements are just as likely to be the stuff of water cooler talk the next day as any athletic action that went down on the field during gameplay. In the past 20 or so years it is no longer a given that the game itself will be a boring and poorly matched blow out, and some great football can now happen during the game. But still, the game remains merely one aspect of this spectacle, the most magnificent of all secular American Sundays.

So, we’ve got two teams remaining, the Denver Broncos, featuring on QB the great — but it happens to the best of us, aging — Peyton Manning in what may be his final ever professional football appearance. And the Carolina Panthers, featuring 26-year old, once wunderkind, Cam Newton. Newton, at 21-years of age, won the Heisman Trophy while playing college ball at Auburn, was the NFL’s first overall draft pick, and THEN won a national championship. All inside of a year.

It’s the sort of match-up that gets folks taking. BUT, we ask you — and StatSocial is here to answer, WHAT KIND OF FOLKS?

Well, you always have to start with the basics. StatSocial data runs deep, but not at the exclusion of the stuff everybody wants to — and truthfully needs to — know (only our stats are more accurate).

While the Broncs ain’t exactly One Direction, their fanbase is somewhat slightly more female, at 36%. By contrast — with only 33% accounted for among their fanbase, the women of (the) Carolina(s) have not been as widely seduced by the winning ways of their home state(s) heroes.



When speaking of earnings, one always risks courting the political. These are impartial findings. You are however encouraged to debate the implication of our data elsewhere — not its accuracy, as that’s unassailable — just spell our name right and please if possible include a link.

The Panthers fans are a quite middle-class group. 54% of their fans earn over $50k a year. And a rather impressive 18% earn over $100k.


No class warfare here, though, as Denver’s fans are doing just about as well. In fact a slightly larger proportion of their 53% earning over $50k are earning over $100k annually.


Employing our unique “multiple” metric, which we believe often tells a truth that raw numbers cannot, we’ve taken a look at the favorite films among these two teams’ fans. Not said to be condescending New Yorkers, but si3mply as an honest observation, we were not surprised to see My Dinner With Andre and Seventh Seal omitted from their lists.

To clarify, the “multiple” metric speaks to the proportion and the likelihood when viewing the entirety of social media’s audience as a whole. In other words, a Broncos fan is 1.87 times more likely to be a fan of Jackass than the average social media user. To a marketer, information like that is so much more valuable and meaningful than merely knowing 2,000 Broncos fans like Jackass, as it tells you who the audience really is.

While the Panthers fans’ list is similar, in that it’s full of Marvel movies and generally seems a bit, shall we say, “laddish,” it does contain two legitimate surprises. Most prominently in its top spot is the documentary Winnebago Man (the curious can click the highlighted text, as it would take longer to explain than we have space for here, however you yourself may find yourself a new Netflix fave).

While hardly what one would characterize as highbrow arthouse fare — as it is a film noted for its profanity and violent tantrums — and the film was a bit of a legit-sensation on Netflix, to see it top this list with so much confidence was still a bit surprising. Panthers fans are, as it turns out, three times more likely to be found among Winnebago Man’s fans than the average social media user.

The far bigger surprise to us, although if it were to find purchase among any group it would be football fans, is the incredibly high placement of Ivan Reitman’s largely ignored 2014, Kevin Costner starring drama, Draft Day. But it is is a film that centered around the NFL draft. Perhaps its producers would be pleased to know that, while its box office performance may have not toppled records, it did to some very real degree reach its target audience… At least in the Carolina region; with Panthers’ fans 2.5 times more likely to be Draft Day fans than the average social media user.


We could go on all day, and over the course of the week we will be going on, believe us. Requests for PDFs of the reports from which we pulled this data will certainly be entertained, feel free to reach out via ourTwitter account, or look us up on Facebook.

If this has whetted your curiosity, more sample reports can be perused here, and bookmark this space as we’re definitely on top of this Super Bowl 50 business.