StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Digital Tribes are powered by StatSocial's...
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50 Podcasts Gillette Should Be Sponsoring
Harry’s & Dollar Shave Club have dominated podcast advertising for years. Gillette has taken notice and is fighting back by investing in the...
The Best Back-to-School Audiences on YouTube
By Stacy Tsultsumova The month of August is here, which means that Back-to-School shopping season is peaking. Parents around the country are looking...
Big Data Says: Coachella Should (Possibly) Book These Acts
StatSocial looked at the super fans of Coachella 2019’s brand sponsors — and identified the musical acts they favor most. Ariana Grande onstage in...
Product Placement Recommendations: Bill & Ted III
“Want a Twinkie, Genghis Khan?” — Ted Logan “The world is about to get a lot more excellent.” It is getting to be rather routine to see sequels to...
“Digital Tribes” — Consumer Segmentation with a Social Psychographic Twist
Is your target audience a Basketball Jones or Just A Jump To The Left? Are they Kulture Kweens or a Mostly Marvel? The answer lies in our new...
Brains & Brews: The Beers Whose Fans Most Love ‘The Walking Dead’
This time around we’re applying the StatSocial audience analysis tool to mythology, media, and libations about which we all can be excited. Simply,...
NFL Fans Favorite Pizza Chain — Pizza Hut vs. Domino’s vs. Papa John’s Little Caesars
Kansas City is Pizza Hut Country, and the Chiefs’ fans know it. Patriots fans and Rams fans alike love Domino’s. Little Caesars performs best in...
Do NFL Fans Prefer Coke or Pepsi?
Hometown pride, perhaps, finds the Falcons’ fans most partial to Coke. Buffalo Bills’ enthusiasts, on the other hand, exhibit the strongest fondness...
Amazon Prime Video — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) From a distribution standpoint, Amazon has a leg up over most of the competition,...
StatSocial Knows -> Are Nike Fans Also Colin Kaepernick Fans?
We decided to put our StatSocial audience insights engine to work for a quickie, timely entry today. In 2016, Colin Kaepernick — the former NFL...
“Digital Tribes” — Consumer Segmentation with a Social Psychographic Twist
Is your target audience a Basketball Jones or Just A Jump To The Left? Are they Kulture Kweens or a Mostly Marvel? The answer lies in our new...
ZipRecruiter Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Squarespace Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Dollar Shave Club Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
MILLENNIALS — Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore Their…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise....
#CannesLions 2015
Cannes Lions was held June 21–27 to discuss how creativity is driving business. We followed the conversation on Twitter to analyze the creative...
Most Influential Ad Agencies on Twitter
We analyzed the top advertising agencies on Twitter and ranked them by how influential they are on Twitter according to our Twitter Pull metric....
Battle of the Super Bowl Ads: Budweiser vs. New Castle
This year, advertisers had to balance ad teasers before the Super Bowl and the big reveal during the game. Budweiser is always a favorite and this...
Super Bowl Ads: Is It Worth It?
Today, Forbes published an article that reveals the dollar value of a Super Bowl ad has decreased again this year. As the cost to air a 30 second...