By Stacy Tsultsumova The month of August is here, which means that Back-to-School shopping season is peaking. Parents around the country are looking...
StatSocial Insights
Analytics
Side-by-Side: Who watched ‘The Lion King’ & ‘Toy Story 4’?
Below we’ll be looking at two of the year’s biggest films, both products of the unstoppable, quality family entertainment behemoth that is the Walt...
‘The Walking Dead’ Fans’ Favorite Snack Brands
They’re really lovely once you get to know them. Don’t believe the hype. If you do go over to one of their lofts for a snack party, though, you may...
Bud Light / HBO #ForTheThrone Ad — Which Brand Gained the Most?
“Dilly Dilly!” Above: Bud Light’s Bud Knight mascot (RIP? Spoilers?) We are still basking in the afterglow of Super Bowl LIII, and the accompanying...
SB LIII: T-Mobile, Taco Bell & Lyft — What Big Data Can Tell Us
The week following Super Bowl LIII is drawing to a close, but there’s still much to discuss. Those who’ve been visiting the StatSocial blog over the...
(BIG DATA) Do NFL fans even like the Super Bowl Halftime Performers?
We’ve calculated what portion of every NFL team’s audience is fans of Maroon 5, Travis Scott, and Big Boi. Hint: In the case of the latter two,...
NFL Fans Favorite Pizza Chain — Pizza Hut vs. Domino’s vs. Papa John’s Little Caesars
Kansas City is Pizza Hut Country, and the Chiefs’ fans know it. Patriots fans and Rams fans alike love Domino’s. Little Caesars performs best in...
Bud Light vs. Miller Lite vs. Coors Light compete in #BeerBowl 2019
The conference championships have now been decided. Super Bowl LIII will feature postseason perennials, the New England Patriots facing off against...
The Cowboys and Steelers Have the NFL’s Most Emotional fans. Where does your team rank?
Football fever is ramping up as the teams going to Super Bowl LIII have now been determined. Throughout the (post-) season, we’ve been diving into...
Which NFL team’s fans will be “Going to Disney World”?
Super Bowl LIII is right around the corner. Until that winter holiday arrives, our series of entries looking at the social media audiences of each...
The Cowboys have the NFL’s friendliest fans. Where does your team rank?
Super Bowl LIII is approaching quickly, and we are continuing with our series of entries looking at the social media audiences of each NFL team from...
Holiday Shopping Influencer Marketing: Bloomingdale’s
Confronted by the presence of Ms. McCartney, Stanley Kowalski exhibits uncharacteristic restraint. There’s something he so badly wants to scream...
Holiday Shopping Influencer Marketing: Walmart
26.76% of Walmart’s top customers are fans of Oprah Winfrey (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Target
26.46% of Target’s top customers are fans of Oprah Winfrey (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Saks Fifth Avenue
Posh tries to crowd Bobbi Brown out of the frame, but truthfully the majesty of Saks itself draws the eye from anything in front of it. 22.74% of...
Holiday Shopping Influencer Marketing: Sears
There’s more for your life at Sears. You can get a pair Toughskins jeans, in “husky” if need be, and you just might find Katy Perry and Britney...
Holiday Shopping Influencer Marketing: Neiman Marcus
4.91% of Neiman Marcus’ top customers are fans of Gwyneth Paltrow (Click through here to check out the introductory entry to this series, and be...
Holiday Shopping Influencer Marketing: Etsy
Grace Bonney and Coco Rocha are Etsying the heck out of things in anticipation of the season. 4.02% of Etsy’s top customers are fans of Grace Bonney...
Holiday Shopping Influencer Marketing: Kmart
J.Lo would prefer you not let the substantial size of her Santa hat make you think she’s forgotten from where she came. She is, and will always...
Holiday Shopping Influencer Marketing: Kohl’s
The favorite influencers of the Kohl’s chain’s most dedicated customers get into the spirit of the season. In keeping with that spirit, it would...
Holiday Shopping Influencer Marketing: Kroger
4.18% of Kroger’s top customers are fans of Bobby Flay (Click through here to check out the introductory entry to this series, and be walked through...
Holiday Shopping Influencer Marketing: Costco
6.72% of Costco’s top customers are fans of Jamie Oliver (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Nordstrom
8.24% of Nordstrom’s top customers are fans of Tory Burch (Click through here to check out the introductory entry to this series, and be walked...
Holiday Shopping Influencer Marketing: Home Depot
Bob Vila chills among the Christmas decorations on offer at The Home Depot, a store where — anytime he enters, anywhere on Earth — he is mobbed by...
Holiday Shopping Influencer Marketing: eBay
Tim Cook and Cristiano Ronaldo playing one-on-one soccer at eBay's corporate campus. This, while a Godzilla shaped Christmas tree witnesses the...
Holiday Shopping Influencer Marketing: Amazon
First a brief introduction to what is to be a series of entries. (We’ll be rolling the whole series out over the next few days, but do visit the...
Dollar Shave Club Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
MILLENNIALS DATA PART 3 of 6: The Wildly Different Musics Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
Beyond the Platform
Tuesday insights from our VP Business Development, Kaitlin Atkinson….. When you are in the market for analytics and insights, you have to see past...