Below you’ll find the weekly update, courtesy of StatSocial’s Crisis Insights service, tracking and ranking each state based on engagement with...
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Brand Strategy
StatSocial‘s Crisis Insights: Helping Brands Navigate Our Current Climate
Today, StatSocial has launched a brand new service, Crisis Insights, the first-ever audience insights service of its kind. Built on StatSocial’s...
Music Genres + Brand Affinities — A StatSocial Exclusive
What StatSocial has done below is sift through tens of millions of online users, identifying those who are the most passionate fans of one of six...
Deep Dive: The North Face vs. Patagonia Customers
The competition between The North Face and Patagonia — the top two clothing brands dedicated to outfitting consumers for outdoor endurance sports,...
Brand Psychology — General Mills Cereals with the Most Adventurous Customers
While we grown-ups may enjoy turbo-charging our mornings with a stiff cup of bitter, bracing coffee, a crunchy and cool bowl of cereal gets the...
Big Data Says: Coachella Should (Possibly) Book These Acts
StatSocial looked at the super fans of Coachella 2019’s brand sponsors — and identified the musical acts they favor most. Ariana Grande onstage in...
Customer Personality Profile: The Most Adventurous Cookie Buyers
Do you consider the personality traits of your customers? Who here doesn’t like cookies (or, for our British readers, biscuits)? Inconceivable...
Social Media Audience Deep Dive: Verizon Wireless
We’ve not done a “Deep Dive” on the blog in a while. The term here is a bit of a misnomer, of course, as even though we will be looking at a variety...