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67th Emmy Awards on FOX

Andy Samberg hosted the 67th Emmy Awards on Fox Sunday night. Although record low ratings, the Emmys quickly became a trending topic on all major...

Miss America 2015

The Miss America pageant aired Sunday night with stiff competition from Sunday Night Football, Fear the Walking Dead, and the season finale of I Am...

2015 US Open

We analyzed over 1 million social users talking about the US Open to determine who they are and what they like. Demographics: Fifty eight percent of...

HubSpot’s #INBOUND15

HubSpot is hosting their annual INBOUND conference in Boston this week to bring together the best and brightest in marketing and sales with keynotes...

2015 MTV VMA’s

We analyzed MTV’s VMAs hosted by Miley Cyrus to discover who was talking about the show. Social users tuned into the 32nd VMAs because of their...

#TeenChoiceAwards

Gina Rodriguez, Josh Peck, and Ludacris hosted the 2015 Teen Choice Awards on FOX Sunday night. Awards shows are always big on social media because...

Mission Impossible Rouge Nation

Mission Impossible: Rouge Nation premiered last weekend and we tracked the users talking about the movie on social. Key Findings: - This audience is...

14th Annual #BETAwards

The 14th annual BET Awards were hosted by BET Network in Los Angeles on June 28th. We tracked the Twitter conversation around the event to see who...

#CannesLions 2015

Cannes Lions was held June 21–27 to discuss how creativity is driving business. We followed the conversation on Twitter to analyze the creative...

CMTAwards

The CMT Awards aired Wednesday, June 10th, on CMT drawing in a large live-tweeting audience that made it a trending topic on Twitter. Key finding of...

IBM World of Watson

IBM is hosting their World of Watson event in New York city this week. We’re keeping up with the social conversation, as well as attending, to...

Adobe Summit 2015

Adobe Summit kicked off March 9th in Salt Lake City, Utah to discuss digital marketing with speakers like Nate Silver, Michael Keaton, and Sarah...

IACS15 Insights

This weekend, the International Association for Communication and Sport hosted their 2015 summit in Charlotte. We tracked the conversation around...

#MWC15 Recap

The Mobile World Congress is in full swing in Barcelona to share and learn about the future of mobile with talks from industry leaders. We tracked...

House of Cards Season 3 Premiere

We all thought House of Cards surprised us all and released season 3 earlier then planned weeks ago. However, Netflix quickly pulled it and fans...

Social Media Week NYC Recap

Social Media Week took place in NYC this week and we tracked the conversation around the speeches and workshops to see who was engaging with the...

Oscars 2015

Neil Patrick Harris hosted the Oscars on Sunday night on ABC. Often referred to as the “Super Bowl for women” advertising spots started at around $2...

Sunday Night Showdown

Sunday night was one of the biggest nights on TV, The Walking Dead introduced a new character, the West beat the East in the NBA All Star game, and...

Super Bowl XLIX-Brand Bowl

The Super Bowl is not only the biggest sporting events of the year but also one of the biggest media events of the year. To air a 30 second...

College Football Championship

Fourth ranked Ohio State defeated #2 Oregon to take the first ever College Playoff Championship on Monday, January 12th. About 66% of people...

CES 2015-Wednesday Recap

There were over 179K tweets around #CES2015 from 67K tweeters on Wednesday. We analyzed the audience to see what else else they’re interested in...

CES2015-Tuesday Recap

The first day of CES kicked off yesterday with 77,000 people tweeting over 172,000 times to #CES2015, Intel even promoted the hashtag for the day to...

CES 2015-Monday Recap

The 2015 Consumer Electronics Show kicks off today in Las Vegas but there have already been 127K tweets since Sunday night when attendees started to...

The Sing Off

Nick Lachey hosted the seasonal favorite The Sing Off last night on NBC, where The Melodores were crowned the winners. We tracked the conversation...

French Toast Crunch Is Back

Last week, General Mills announced it was bringing back French Toast Crunch after 8 years, and everyone, especially people from Texas, are really...

#GivingTuesday

We tracked the conversation around Giving Tuesday on Twitter to discover who was talking about the day, and what organizations they like. There were...

CMA Country Christmas

Last night, ABC aired the CMA Christmas special, hosted by Lady Antebellum’s Jennifer Nettles. We tracked the conversation around the event to see...

MNF: Eagles vs. Panthers

Tonight, the Philadelphia Eagles take on the Carolina Panthers. Below is comparison of these two Monday Night Football teams. The Panthers have a...

Real Time Marketing: Chevrolet

Chevrolet is the perfect example of Real Time Marketing done right. When the Giants won the World Series, Chevrolet presented the MVP, Madison...

#PIVOTCON Wrap Up

PivotCon was held last week in New York City. We analyzed the users that tweeted to #PivotCon to understand their demographic information and brand...

Dreamforce Wrap Up

Last week, San Fran hosted Salesforce.com’s Dreamforce. We analyzed the users that tweeted to “Dreamforce” or “#DF14” to provide an overview of the...

Dreamforce: Thursday’s Recap

Below is an overview of the tweeters of Thursday’s Dreamforce sessions (tweeting “dreamforce” or “#DF14”) -Over 23K tweets from 10K tweeters -53% of...

Dreamforce: Wednesday’s Recap

Below is an overview of the tweeters of Wednesday’s Dreamforce sessions (tracked terms: Dreamforce, #DF14). -14K individuals tweeted, potentially...

Dreamforce: Tuesday’s Recap

Below is an audience overview of the tweeters from Tuesday’s sessions of Dreamforce. This analysis is on any user that tweeted “Dreamforce” or...

Dreamforce: Monday’s Recap

There were 34,000 tweets around Dreamforce yesterday, potentially reaching 7.3 million tweeters. We’re tracking the conversation around the event...

Ad Week: Day 3 Recap

Day 3 of Ad Week wrapped up with just under 7,000 tweets potentially reaching 3.8 million Twitter users. 60% of the tweeters were female and over...

Ad Week: Day 2 Recap

The second day of Ad Week concluded with 8,744 tweets from 3,815 tweeters (using #AWXI). 41% of the tweeters yesterday were male, up 1% from Monday...

Ad Week: Day 1 Recap

Advertising Week kicked off yesterday in New York City with industry leaders discussing trends in adverting and marketing and a concert at Terminal...

#2030Now Conference

The Social Good Summit was held in New York City from September 21–22. This conference brought together global leaders to discuss “What type of...

NBA Summer League

The NBA is becoming more social as they announced their Twitter handle (@NBA) will be printed on every game ball We have been tracking the...

#CodeCon Day 2

#CodeCon Day 2

Code Conference continued yesterday with speakers like Dick Costolo, Drew Houston, and Tony Fadell. Even though the conference is taking place in...

#CodeCon Day 1

#CodeCon Day 1

Re/Code kicked off their first Code Conference yesterday in Rancho Palos Verdes, CA. Over 75% of Twitter users who are tweeting about #CodeCon are...

SXSW Sunday Recap

SXSW Sunday Recap

There were over 130K tweets using the #SXSW hashtag from 62,566 unique Twitter users, who had an average social network size of 2.953 connections...

Is Gaming the New Marketing?

Is Gaming the New Marketing?

Early this week, Dong Nguyen announced he was taking down the beloved “Flappy Bird” because it was addictive. Flappy Bird fans are still mourning....

National Signing Day

National Signing Day

Social media has taken off in the sports industry and gained a lot of attention especially in college sports. The NCAA has put new rules in place...

Super Bowl Ads: Is It Worth It?

Today, Forbes published an article that reveals the dollar value of a Super Bowl ad has decreased again this year. As the cost to air a 30 second...

Recap of CES 2014

Recap of CES 2014

CES was held last week in Las Vegas to reveal new consumer electronic products. We tracked the hashtag #CES2014 to see who was posting about the...