This week in StatSocial’s hometown, the great city of New York is Advertising Week. We here at a StatSocial always keep our wits about us, and never...
StatSocial Insights
Events
Chef Watson Invited Us to Dinner, and We Ate Like Kings!
A FEAST FIT FOR 100 CEOS: StatSocial CEO, Michael Hussey enjoys his extraordinary meal while his gracious hostess. IBM CEO Ginni Rometty, and the...
Techcrunch Disrupt San Francisco: #TCDisrupt
Techcrunch hosted their annual San Francisco Disrupt event to talk about the future of the tech industry. Key Findings: - 69% mean - 30% are between...
67th Emmy Awards on FOX
Andy Samberg hosted the 67th Emmy Awards on Fox Sunday night. Although record low ratings, the Emmys quickly became a trending topic on all major...
Miss America 2015
The Miss America pageant aired Sunday night with stiff competition from Sunday Night Football, Fear the Walking Dead, and the season finale of I Am...
2015 US Open
We analyzed over 1 million social users talking about the US Open to determine who they are and what they like. Demographics: Fifty eight percent of...
HubSpot’s #INBOUND15
HubSpot is hosting their annual INBOUND conference in Boston this week to bring together the best and brightest in marketing and sales with keynotes...
2015 MTV VMA’s
We analyzed MTV’s VMAs hosted by Miley Cyrus to discover who was talking about the show. Social users tuned into the 32nd VMAs because of their...
#TeenChoiceAwards
Gina Rodriguez, Josh Peck, and Ludacris hosted the 2015 Teen Choice Awards on FOX Sunday night. Awards shows are always big on social media because...
#PGATOUR: PGA Championship Social Breakdown
Jordan Day won his first title in Sheboygan, WI at the PGA Championship this weekend. Although not the tournament winners, Jordan Speith and Rory...
Mission Impossible Rouge Nation
Mission Impossible: Rouge Nation premiered last weekend and we tracked the users talking about the movie on social. Key Findings: - This audience is...
#VidCon: The Leaders of the Online Video Community
VidCon was created to discuss all things online video, for people who love online videos. Naturally, VidCon introduced a Creator Track for the...
#CokeZero400: Coke wins big as a sponsor
Dale Earnhardt Jr took home the championship at the 57th annual Coke Zero 400 on Sunday night, July 5th. We tracked the conversation around the...
14th Annual #BETAwards
The 14th annual BET Awards were hosted by BET Network in Los Angeles on June 28th. We tracked the Twitter conversation around the event to see who...
#CannesLions 2015
Cannes Lions was held June 21–27 to discuss how creativity is driving business. We followed the conversation on Twitter to analyze the creative...
CMTAwards
The CMT Awards aired Wednesday, June 10th, on CMT drawing in a large live-tweeting audience that made it a trending topic on Twitter. Key finding of...
#HPDiscover: 3 Thousand Tweeters, 2.7 Million Impressions
HP is hosting their HP Discover event in Las Vegas this week to talk about the trends in the industry from security to mobility. We analyzed the...
IBM World of Watson
IBM is hosting their World of Watson event in New York city this week. We’re keeping up with the social conversation, as well as attending, to...
Met Gala 2015: 863 thousand tweets, 85.7 million impressions
The 2015 Met Gala was hosted on Monday, May 4th, in New York City. We tracked the conversation around the event and the fashion to see who’s keeping...
Sponsorships for ACM Awards Paid Off According to Social Data
The 50th Academy of Country Music Awards were held at AT&T Stadium in Dallas on Sunday, April 19th hosted by Blake Shelton and Luke Bryan....
Sponsors Win Big at the #MTVMovieAwards
Sunday, April 12, Amy Schumer hosted the MTV Movie Awards. Fans vote for the best scenes, actors, and moments in major movies this year. We tracked...
How Did The Masters Unfold on Twitter?
Sunday, April 12th, Jordan Spieth became the second youngest player to win the coveted green jacket at The Masters in Augusta, Georgia. Masters Week...
Masters Week: Who’s Talking About the Green Jacket
It’s officially Masters Week and all eyes are Augusta, Georgia as the top names in Golf compete for the green jacket. Since sporting events always...
iHeartRadio Music Awards-Taco Bell Wins Big as Sponsor
Sunday, March 29th, NBC aired the iHeartRadio Music Awards from Los Angeles. Not surprisingly, Taylor Swift was the big winner last night and Justin...
Social Media Marketing World 2015 on Twitter
Social Media Examiner’s Social Media Marketing World kicked off in San Diego to discover the best social media marketing techniques from the world’s...
Twitter Rolls Out New Features: Foursquare Powered Tweets, Auto Play Videos, Quality Filter
In honor of Twitter’s 9th birthday, they have rolled out new features this week, we’ve summarized what you can expect to see in the social...
#SXSW-Breaking down the tweeters of the biggest event in the south
South by Southwest kicked off in Austin yesterday. One of the biggest events of the year, SXSW combines technology and entertainment for an event...
Adobe Summit 2015
Adobe Summit kicked off March 9th in Salt Lake City, Utah to discuss digital marketing with speakers like Nate Silver, Michael Keaton, and Sarah...
IACS15 Insights
This weekend, the International Association for Communication and Sport hosted their 2015 summit in Charlotte. We tracked the conversation around...
#MWC15 Recap
The Mobile World Congress is in full swing in Barcelona to share and learn about the future of mobile with talks from industry leaders. We tracked...
House of Cards Season 3 Premiere
We all thought House of Cards surprised us all and released season 3 earlier then planned weeks ago. However, Netflix quickly pulled it and fans...
Social Media Week NYC Recap
Social Media Week took place in NYC this week and we tracked the conversation around the speeches and workshops to see who was engaging with the...
Social Media Week NYC-Wednesday Recap
Social Media Week has been underway in NYC, we tracked the users tweeting along with the event to discover who they are and what they like....
Oscars 2015
Neil Patrick Harris hosted the Oscars on Sunday night on ABC. Often referred to as the “Super Bowl for women” advertising spots started at around $2...
Sunday Night Showdown
Sunday night was one of the biggest nights on TV, The Walking Dead introduced a new character, the West beat the East in the NBA All Star game, and...
Super Bowl XLIX-Brand Bowl
The Super Bowl is not only the biggest sporting events of the year but also one of the biggest media events of the year. To air a 30 second...
College Football Championship
Fourth ranked Ohio State defeated #2 Oregon to take the first ever College Playoff Championship on Monday, January 12th. About 66% of people...
CES 2015-Wednesday Recap
There were over 179K tweets around #CES2015 from 67K tweeters on Wednesday. We analyzed the audience to see what else else they’re interested in...
CES2015-Tuesday Recap
The first day of CES kicked off yesterday with 77,000 people tweeting over 172,000 times to #CES2015, Intel even promoted the hashtag for the day to...
CES 2015-Monday Recap
The 2015 Consumer Electronics Show kicks off today in Las Vegas but there have already been 127K tweets since Sunday night when attendees started to...
The Sing Off
Nick Lachey hosted the seasonal favorite The Sing Off last night on NBC, where The Melodores were crowned the winners. We tracked the conversation...
#VoiceFinale-Top Judges and Top Brands
Season 7 of NBC’s The Voice came to a dramatic end last night as Team Blake’s Craig Wayne Boyd was crowned the winner. The odds were stacked against...
French Toast Crunch Is Back
Last week, General Mills announced it was bringing back French Toast Crunch after 8 years, and everyone, especially people from Texas, are really...
Shopping vs. Giving: Who tweeted about shopping this weekend compared to giving on Tuesday
A weekend full of shopping is followed by a day encouraging you to give and donate. We tracked the people talking about Black Friday, Small Business...
#GivingTuesday
We tracked the conversation around Giving Tuesday on Twitter to discover who was talking about the day, and what organizations they like. There were...
Black Friday vs. Small Business Saturday vs. Cyber Monday
This past weekend was filled with days promoted to encourage consumers to spend more. We compared the social conversation of Black Friday, Small...
CMA Country Christmas
Last night, ABC aired the CMA Christmas special, hosted by Lady Antebellum’s Jennifer Nettles. We tracked the conversation around the event to see...
MNF: Eagles vs. Panthers
Tonight, the Philadelphia Eagles take on the Carolina Panthers. Below is comparison of these two Monday Night Football teams. The Panthers have a...
Real Time Marketing: Chevrolet
Chevrolet is the perfect example of Real Time Marketing done right. When the Giants won the World Series, Chevrolet presented the MVP, Madison...
#PIVOTCON Wrap Up
PivotCon was held last week in New York City. We analyzed the users that tweeted to #PivotCon to understand their demographic information and brand...
Dreamforce Wrap Up
Last week, San Fran hosted Salesforce.com’s Dreamforce. We analyzed the users that tweeted to “Dreamforce” or “#DF14” to provide an overview of the...
Dreamforce: Thursday’s Recap
Below is an overview of the tweeters of Thursday’s Dreamforce sessions (tweeting “dreamforce” or “#DF14”) -Over 23K tweets from 10K tweeters -53% of...
Dreamforce: Wednesday’s Recap
Below is an overview of the tweeters of Wednesday’s Dreamforce sessions (tracked terms: Dreamforce, #DF14). -14K individuals tweeted, potentially...
Dreamforce: Tuesday’s Recap
Below is an audience overview of the tweeters from Tuesday’s sessions of Dreamforce. This analysis is on any user that tweeted “Dreamforce” or...
Dreamforce: Monday’s Recap
There were 34,000 tweets around Dreamforce yesterday, potentially reaching 7.3 million tweeters. We’re tracking the conversation around the event...
Who is Tweeting about Salesforce.com Dreamforce? #DF14
Salesforce’s Dreamforce kicked off in San Fran this week to bring together the Salesforce community and unveil new offerings. We’re tracking the...
MarketingProfs B2B Forum — Who Tweeted #mpb2b?
MarketingProfs B2B Forum is underway in Boston, we’ve analyzed the tweeter using the conference hashtag #mpb2b and below is an overview of the...
MarketingProfs is hosting “Marketing For What Comes Next” — We’re Tracking the Social Audience (#mpb2b)
MarketingProfs is hosting “Marketing For What Comes Next” in Boston this week and using the hashtag #mpb2b to track the event. We analyzed the...
The Final Analysis — Ad Week 2014 Recap — #awxi
Last week, New York hosted Ad Week 2014 which yielded over 26,000 tweets using the hashtag #AWXI reaching potentially 8.9 million users. Heres a...
Ad Week: Day 3 Recap
Day 3 of Ad Week wrapped up with just under 7,000 tweets potentially reaching 3.8 million Twitter users. 60% of the tweeters were female and over...
Ad Week: Day 2 Recap
The second day of Ad Week concluded with 8,744 tweets from 3,815 tweeters (using #AWXI). 41% of the tweeters yesterday were male, up 1% from Monday...
Ad Week: Day 1 Recap
Advertising Week kicked off yesterday in New York City with industry leaders discussing trends in adverting and marketing and a concert at Terminal...
#2030Now Conference
The Social Good Summit was held in New York City from September 21–22. This conference brought together global leaders to discuss “What type of...
NBA Summer League
The NBA is becoming more social as they announced their Twitter handle (@NBA) will be printed on every game ball We have been tracking the...
#CodeCon Day 2
Code Conference continued yesterday with speakers like Dick Costolo, Drew Houston, and Tony Fadell. Even though the conference is taking place in...
#CodeCon Day 1
Re/Code kicked off their first Code Conference yesterday in Rancho Palos Verdes, CA. Over 75% of Twitter users who are tweeting about #CodeCon are...
SXSW Sunday Recap
There were over 130K tweets using the #SXSW hashtag from 62,566 unique Twitter users, who had an average social network size of 2.953 connections...
Our Favorite Social Media Oscar Moments
Was it just us or were the Oscars the most social TV event we’ve seen? Here are a few of our favorite Twitter moments: 1. Kristen Bell tweeted that...
Is Gaming the New Marketing?
Early this week, Dong Nguyen announced he was taking down the beloved “Flappy Bird” because it was addictive. Flappy Bird fans are still mourning....
National Signing Day
Social media has taken off in the sports industry and gained a lot of attention especially in college sports. The NCAA has put new rules in place...
Battle of the Super Bowl Ads: Budweiser vs. New Castle
This year, advertisers had to balance ad teasers before the Super Bowl and the big reveal during the game. Budweiser is always a favorite and this...
Super Bowl Ads: Is It Worth It?
Today, Forbes published an article that reveals the dollar value of a Super Bowl ad has decreased again this year. As the cost to air a 30 second...
Recap of CES 2014
CES was held last week in Las Vegas to reveal new consumer electronic products. We tracked the hashtag #CES2014 to see who was posting about the...