StatSocial Insights

Insights

NFL Kickoff Weekend

Football is back! It might as well have been a holiday weekend the way fans were acting at the start of the 2015–2016 NFL season. After Sunday at...

Back To School Season

Back to school time has practically become a holiday in the retail world. Consumers have to stock up on school supplies, new clothes, the latest...

Fear The Walking Dead Premiere

The Walking Dead spinoff Fear The Walking Dead premiered August 23rd as a “family drama” Even though viewers were prepped for fewer zombie attacks,...

Fantastic Four Audience Analysis

Fantastic Four premiered this weekend, and to Hollywood, was a box office flop. We analyzed the social users talking about the film. Key Findings: -...

Bravo debuts new show, Odd Mom Out

Monday, June 8, Bravo premiere another scripted series, Odd Mom Out. We tracked the conversation around the show to see who tuned in: 75% were women...

NHL Social Fan Analysis

The 2015 Stanley Cup Finals are underway between the Chicago Blackhawks and Tampa Bay Lightning. We analyzed users that follow at least one NHL team...

Mad Men Finale

The final episode of Mad Men aired Sunday, May 17th, tens of thousands of tweeters tuned in to watch the end of an era. There were over 36K tweeters...

Oscars 2015

Neil Patrick Harris hosted the Oscars on Sunday night on ABC. Often referred to as the “Super Bowl for women” advertising spots started at around $2...

#theduff vs. #hottubtimemachine2

Two comedies hit theaters today, The Duff and Hot Tub Time Machine 2. We took a look at the users who were talking about the movies throughout the...

Battle of the Dating Apps

We analyzed the followers of dating apps on social media to discover the demographics of users interested in specific apps. Our findings (displayed...

Verizon-#WhosGonnaWin

Verizon is an official sponsor of the NFL but is not a Super Bowl advertiser. Instead, Verizon has taken to social media and promoted other outlets...

TODAY Show Social Analysis

The TODAY Show is arguably one of the most social news shows out there. With the addition of their Orange Room just over a year ago, where they...

French Toast Crunch Is Back

Last week, General Mills announced it was bringing back French Toast Crunch after 8 years, and everyone, especially people from Texas, are really...

#GivingTuesday

We tracked the conversation around Giving Tuesday on Twitter to discover who was talking about the day, and what organizations they like. There were...

CMA Country Christmas

Last night, ABC aired the CMA Christmas special, hosted by Lady Antebellum’s Jennifer Nettles. We tracked the conversation around the event to see...

Online Retailers: Amazon vs. Etsy

We analyzed the followers of @Amazon and @etsy to discover the similarities and differences of these audiences. It may not be surprising that 84% of...

Thanksgiving Day Football

Thanksgiving wouldn’t be complete without watching football throughout the day. This year we tracked the conversation around the 3 games played on...

Grubhub vs. Seamless

We compared the social audience of @Grubhub and @Seamless to see the difference in audience of food ordering apps. The infographic below displays...

Uber vs. Lyft

We compared the followers of @Uber to the followers of @Lyft. The infographic below highlights the how these audiences are different. The Uber...

Real Time Marketing: Chevrolet

Chevrolet is the perfect example of Real Time Marketing done right. When the Giants won the World Series, Chevrolet presented the MVP, Madison...

Most Social NFL Teams

We ranked every NFL team by the total number of “fans” they have across all social media platforms. The New England Patriots topped the list with...

Most Influential MLB Teams

Who are the Top MLB teams on Twitter? We ranked the teams by our metric, “Twitter Pull”, which measures the second degree connections of the...

NBA Summer League

The NBA is becoming more social as they announced their Twitter handle (@NBA) will be printed on every game ball We have been tracking the...

Social News: Twitter Updates

Twitter has announced changes to their platform, which would make them look more like Facebook. Twitter users can now upload multiple photos to one...

CSR Turns Social

Corporate Social Responsibility has not only become an important business function, one that can sway and candidate’s opinion of working for a...

Beyond the Platform

Tuesday insights from our VP Business Development, Kaitlin Atkinson….. When you are in the market for analytics and insights, you have to see past...

Measuring a Twitter Audience

Measuring a Twitter Audience

Our VP of Business Development, Kaitlin Atkinson, shares her thoughts on measuring Twitter Audiences. Across industry, we have noticed that people...