StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Digital Tribes are powered by StatSocial's...
StatSocial Insights
Insights
StatSocial Digital Tribes — Marketing to and For Marketers
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Digital Tribes are powered by StatSocial's...
StatSocial Digital Tribes — That’s a Heck of a Lot of Tech
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Digital Tribes are powered by StatSocial's...
StatSocial Digital Tribes — The Roar of the Greasepaint
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Digital Tribes are powered by StatSocial's...
StatSocial Digital Tribes — The Fashion Fourth Estate
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Digital Tribes are powered by StatSocial's...
StatSocial Digital Tribes — Rating the Superhunks
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Digital Tribes are powered by StatSocial's...
At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis
StatSocial's CEO, David Barker, has penned a thought-provoking piece over at Digital Commerce 360. In it, he explains that "Respecting a global...
StatSocial Digital Tribes — Vive La Neoliberals
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Digital Tribes are powered by StatSocial's...
StatSocial CEO, David Barker, on “Reinventing the Survey,” in AW360
Over at AW360, StatSocial’s CEO, David Barker, has penned a piece entitled “Reinventing the Survey for the Modern Social Landscape.” The article...
Which states are most engaged with online COVID-19 discussions?
We return to this blog today to share more insights reported by StatSocial’s Crisis Insights service. This particular chart will be updated on a...
StatSocial‘s Crisis Insights: Helping Brands Navigate Our Current Climate
Today, StatSocial has launched a brand new service, Crisis Insights, the first-ever audience insights service of its kind. Built on StatSocial’s...
Salesforce vs. HubSpot — Customer Comparison
Salesforce and HubSpot are cooperative and competitive. Their flagship platforms can be integrated, but also serve different functions, needs, and...
U.S. Airlines’ Customers’ Top Travel Destinations — by StatSocial
StatSocial analyzed the most loyal customers of America’s largest airlines and identified which travel destinations they are most likely to visit,...
Social Data Gives Us the Inside Poop on What HBO Shows the fans of Girls Like (or Don’t)
Because our art director had never seen the show before, we gave him what we thought was a simple, straightforward description. We were certain it...
The Best Hospitality Rewards Programs for the Luxury Cruiser
The high seas are a place not just of luxury, but they are a place of valor, a place of potential romance, and do keep an eye out as — while the...
Which Hotel Rewards Programs Best Suit the Leisure Traveler?
There was a time in this great nation’s history where we took leisure so seriously, we suited up for it. Here we see three gentlemen in...
Which Hotel Rewards Programs Are Most Popular With Family Travelers?
Being in the business of analyzing social media audiences as we are — meaning we can tell you nearly any statistic you could imagine, about pretty...
Which Hotel Rewards Programs Are Best Suited to the Avid Skiier?
While clearly an interpretation, we stand by our assertion that this is more or less what the average ski experience looks like to the passing...
Taking the Family to a Theme Park? Which Hotel Rewards Program is Best?
While we know our great nation is dotted with many theme parks called “Funland,” the one pictured here is a pure work of fiction, taking place in...
The Top Hotel Rewards Programs with Caribbean Travelers
These two Parrotheads hope to never find their lost shakers of salt. We, however, hope they find a modicum of shame. Ever eaten a cheeseburger in...
Which Hotel Rewards Programs Best Suit those Seeking Spa Treatment?
While we’d have recommended against the black suit — as frankly, we’d imagine it’s a bit warm, in these circumstances — — our subject has all the...
Which Hotel Rewards Programs Best Suit the National Park Traveler?
We make no promise that a pic-i-nic basket left unattended can be done so with impunity at America’s magnificent Yellowstone National Park...
Which Hotel Rewards Programs Appeal Most to Hipsters?
Taken in the lobby of Portland, Oregon’s Ace Hotel, no goofy gag graphic we’d have created was going to be more perfect. Everything we’d want to say...
Which Hotel Rewards Programs Most Appeal To Frequent Flyers?
A dramatization of a rewards club members being presented with some of the perks his vaunted status brings when visiting this particular hotel...
Which Hotel Rewards Programs Best Cater to the Business Traveler?
If you’ve ever flown Business Class, then you know this sight well, as this is pretty much what every business class cabin looks like. Except for...
Which Hotel Rewards Programs Are Most Popular for Adventure Travelers?
Visual summary of why one might join a rewards club. First time visitors to this page may wonder where you are. You are at the blog of StatSocial....
Starbucks vs. Dunkin Donuts: A Study in Contrasts — Part II
So, in our last entry we showed how different these two beverage companies are, in terms of how they operate and the experiences they provide. We...
Starbucks vs. Dunkin Donuts, a Study in Social Media Audience Contrasts — Part 1
With this entry we are comparing Starbucks with Dunkin’ Donuts. We’ve learned some things doing this study. Despite the fact that they sell, more or...
Will Jason Day Winning the Master’s Put Him in a Class With Jordan Spieth?
If you follow golf, or frankly even any sports, at all you know that this is Master’s week in Augusta, Georgia. The big stories in this year’s...
Shake Shack vs Chick-fil-A — Social Fans Edition — Part III
(Be sure to check out Parts One and Two here and here.) IS THERE AN ACTUAL CONCLUSION HERE? Shake Shack have seemingly targeted and favored major...
GARTNER’S DIGITAL MARKETING CONFERENCE! IS IT ATTENDED BY WOLVES OR LAMBS?
Gartner, the information technology and research company (who host all sorts of tech and digital conferences throughout the year), decided to kick...
WATCH AS WE STATSOCIAL THE HECK OUT OF THE OSCARS!!! YOU WILL BE AN OSCAR EXPERT!
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) Pictured, StatSocial CEO Michael Hussey...
Who is attending #RampUp16? StatSocial knows.
#RampUp16 It seems that in most industries, the first quarter of the year is convention time. One can get used to conference rooms, podiums, folding...
StatSocial Proves that SunTrust Bank’s #SB50 Debut Made its Mark from Coast to Coast
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) We won’t bury the lede here. With this...
A Definitive Guide to the #Grammys Social Media Audience
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) We’ve run StatSocial analyses on the...
Who Loved the Audi ‘Starman’ Super Bowl Ad featuring David Bowie?
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) Ad: “Audi R8 Big Game...
STATSOCIAL DEMONSTRATES THAT COLGATE’S #EVERYDROPCOUNTS CAMPAIGN WAS A SUCCESS!
One thing StatSocial promised when preparing you for our onslaught of Super Bowl 50 (#SB50) analysis and stats, were unique insights — perhaps...
STATSOCIAL DIGS DEEP INTO BUD LIGHT’s “BUD LIGHT PARTY” CAMPAIGN
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) One of the more buzzed about Super Bowl...
KENNY MAYNE IS THE KING FUNNYMAN AMONG BOTH PANTHERS AND BRONCOS FANS!
We’re still a few hours away from kickoff, which means even more precious hours until halftime. This year’s spectacle will feature the most popular...
StatSocial Looks Inside the AFC and NFC Championship Games
As the country goes kaka-kookoo with talk of Bernies and Trumps, and what and/or who the heck may or may not be happening, there are still some...
Social Sports Highlight: Clemson Football
The following post is written by Kristy Ward, a student at Clemson’s Social Media Listening Center which utilizes Salesforce Marketing Cloud and...
Streaming Showdown: Hulu vs. Netflix
As more and more people cut the cord and turn to streaming services, companies like Hulu and Netflix battle it out to sign up new subscribers to...
Which NFL Teams Win at Social Media? (2015 Edition)
We ranked all the NFL teams by how influential each team’s social accounts are. The rankings are determined by our metric, Twitter Pull, which...
Season 9 Premiere of NBC’s #TheVoice
Season 8 of NBC’s The Voice premiered Monday night, welcoming back coach Gwen Stefani. The show is always big on social especially when it get to...
NFL Kickoff Weekend
Football is back! It might as well have been a holiday weekend the way fans were acting at the start of the 2015–2016 NFL season. After Sunday at...
Brand Influencer Spotlight: Julia Louis-Dreyfus for Old Navy
What makes an influencer right for your brand? And after you choose an influencer to represent your brand, how do you measure if he/she was...
Back To School Season
Back to school time has practically become a holiday in the retail world. Consumers have to stock up on school supplies, new clothes, the latest...
Fear The Walking Dead Premiere
The Walking Dead spinoff Fear The Walking Dead premiered August 23rd as a “family drama” Even though viewers were prepped for fewer zombie attacks,...
Pretty Little Liars Finale: Who came #FacetoFace with A?
Tuesday, August 11th, the hit series, Pretty Little Liars revealed who the notorious “A” was. As the most social show on TV, the reveal was quickly...
Fantastic Four Audience Analysis
Fantastic Four premiered this weekend, and to Hollywood, was a box office flop. We analyzed the social users talking about the film. Key Findings: -...
Influencer Marketing with Joel Mchale
Influencer marketing is growing in popularity for brands because of the massive following celebrities and social media stars have. With so many...
Starbucks Dominates on Social, Here’s Why
What’s the only thing that can make a Monday morning better? Correct, a cup of coffee. You probably pass dozens of coffee houses on your way to...
Ant Man: See the audience behind this Marvel tale
The following data analyzes the social users talking about Ant Man during the premiere weekend. Demographics This audience skewed slightly more...
#VidCon: The Leaders of the Online Video Community
VidCon was created to discuss all things online video, for people who love online videos. Naturally, VidCon introduced a Creator Track for the...
#SharkWeek: Viewers’ Interest in Volkswagen is 3.6x the Average
Shark Week aired on Discovery Channel last week with week long special about one of the most feared predators of the ocean. Demographics: The...
Bravo debuts new show, Odd Mom Out
Monday, June 8, Bravo premiere another scripted series, Odd Mom Out. We tracked the conversation around the show to see who tuned in: 75% were women...
NHL Social Fan Analysis
The 2015 Stanley Cup Finals are underway between the Chicago Blackhawks and Tampa Bay Lightning. We analyzed users that follow at least one NHL team...
#TheVoice Sponsors Win Big in Season 8
Sawyer Fredericks was crowned season 8 winner of NBC’s The Voice on Tuesday night. As one of the most successful reality TV shows, The Voice has...
Mad Men Finale
The final episode of Mad Men aired Sunday, May 17th, tens of thousands of tweeters tuned in to watch the end of an era. There were over 36K tweeters...
The Most Influential NHL Teams On Twitter
NHL playoffs kick off tonight as 16 teams fight for the Stanley Cup. We took a look at the social presence of all 30 teams to determine their...
Oscars 2015
Neil Patrick Harris hosted the Oscars on Sunday night on ABC. Often referred to as the “Super Bowl for women” advertising spots started at around $2...
Dove’s #SpeakBeautiful Twitter Campaign
Dove launched their #SpeakBeautiful campaign with Twitter at the Oscars to promote a positive body image among women. Throughout the night, Dove...
#theduff vs. #hottubtimemachine2
Two comedies hit theaters today, The Duff and Hot Tub Time Machine 2. We took a look at the users who were talking about the movies throughout the...
Most Influential Ad Agencies on Twitter
We analyzed the top advertising agencies on Twitter and ranked them by how influential they are on Twitter according to our Twitter Pull metric....
Battle of the Dating Apps
We analyzed the followers of dating apps on social media to discover the demographics of users interested in specific apps. Our findings (displayed...
Verizon-#WhosGonnaWin
Verizon is an official sponsor of the NFL but is not a Super Bowl advertiser. Instead, Verizon has taken to social media and promoted other outlets...
Box Office Hits: The Boy Next Door, Mortdecai, Strange Magic
Friday, January 23rd, three movies debut in theaters around the country, The Boy Next Door, Mortdecai, and Strange Magic. The target audience...
Airbnb: Users who talk about the brand are not the people following the brand
We looked at users that interacted with Airbnb on Twitter and discovered users who follow @airbnb are much different than users that tweet about the...
TODAY Show Social Analysis
The TODAY Show is arguably one of the most social news shows out there. With the addition of their Orange Room just over a year ago, where they...
#VoiceFinale-Top Judges and Top Brands
Season 7 of NBC’s The Voice came to a dramatic end last night as Team Blake’s Craig Wayne Boyd was crowned the winner. The odds were stacked against...
French Toast Crunch Is Back
Last week, General Mills announced it was bringing back French Toast Crunch after 8 years, and everyone, especially people from Texas, are really...
Shopping vs. Giving: Who tweeted about shopping this weekend compared to giving on Tuesday
A weekend full of shopping is followed by a day encouraging you to give and donate. We tracked the people talking about Black Friday, Small Business...
#GivingTuesday
We tracked the conversation around Giving Tuesday on Twitter to discover who was talking about the day, and what organizations they like. There were...
Black Friday vs. Small Business Saturday vs. Cyber Monday
This past weekend was filled with days promoted to encourage consumers to spend more. We compared the social conversation of Black Friday, Small...
CMA Country Christmas
Last night, ABC aired the CMA Christmas special, hosted by Lady Antebellum’s Jennifer Nettles. We tracked the conversation around the event to see...
Online Retailers: Amazon vs. Etsy
We analyzed the followers of @Amazon and @etsy to discover the similarities and differences of these audiences. It may not be surprising that 84% of...
Thanksgiving Day Football
Thanksgiving wouldn’t be complete without watching football throughout the day. This year we tracked the conversation around the 3 games played on...
Grubhub vs. Seamless
We compared the social audience of @Grubhub and @Seamless to see the difference in audience of food ordering apps. The infographic below displays...
#PizzaHasChanged-See Who Tweeted About Pizza Hut’s Latest Promotion
Recently, Pizza Hut introduced new pizzas. As part of the announcement, Pizza Hut bought the promoted hashtag on Twitter, #PizzaHasChanged. Promoted...
Uber vs. Lyft
We compared the followers of @Uber to the followers of @Lyft. The infographic below highlights the how these audiences are different. The Uber...
Monday Night Football-Titans vs. Steelers
Tonight’s Monday Night Football match up is between the Tennessee Titans and the Pittsburgh Steelers in Tennessee. We broke down the match up based...
@Patriots Reaches 1 Million Followers
The Patriots are the first NFL team to reach 1 million followers, we analyzed those followers to determine who they are and what they like. Those 1...
Huggies & Target Partner for the Smartest Deal of the Week
Target is the 6th most popular brand among @Huggies followers Huggies and Target recently partnered together to offer a coupon to Target shoppers...
The Mountain Dew-Doritos Partnership Might Not Be Such A Bad Idea
PepsiCo confirmed that Doritos flavored Mountain Dew is a real thing, which has many people, namely Stephen Colbert, talking. This isn’t the first...
Real Time Marketing: Chevrolet
Chevrolet is the perfect example of Real Time Marketing done right. When the Giants won the World Series, Chevrolet presented the MVP, Madison...
The Voice Analysis: Favorite Judges & Brands
This season, The Voice added 2 new judges, Gwen Stefani and Pharrell Williams. We tracked the conversation (#TheVoice and #VoicePremiere) on the...
Most Influential Candy Brands on Twitter
In the spirit of Halloween, we ranked the major candy brands on Twitter by our metric, “Twitter Pull” to determine the most influential candy brand...
Most Social NFL Teams
We ranked every NFL team by the total number of “fans” they have across all social media platforms. The New England Patriots topped the list with...
Most Influential MLB Teams
Who are the Top MLB teams on Twitter? We ranked the teams by our metric, “Twitter Pull”, which measures the second degree connections of the...
CVS Teams Up With Diet Coke & Maybelline
Through a promoted tweet launched today, Diet Coke announced they are teaming up with Maybelline and CVS for a promotion. We analyzed the followers...
San Diego Sports Domination:Who are the most popular NFL teams throughout in the digital world?
We were featured on San Diego Sports Domination for our analysis on the most social NFL teams. We ranked all 32 teams by how many fans they have...
NBA Summer League
The NBA is becoming more social as they announced their Twitter handle (@NBA) will be printed on every game ball We have been tracking the...
Who Are Today’s Marketing Automation Users?
Social Media campaigns usually focus on the volume of posts or the reach of the campaign as success metrics. There is more to social media users...
Sweet 16 takes Twitter – Dayton Flyers defeat Stanford
Yesterday, the Dayton Flyers were the talk of the NCAA tournament and Twitter when they defeated Stanford in the Sweet 16. There were a total of...
Social News: Twitter Updates
Twitter has announced changes to their platform, which would make them look more like Facebook. Twitter users can now upload multiple photos to one...
Wearable Tech is Becoming Wearable
Wearable tech is not only the new craze, the new look on the runway at New York Fashion Week, it’s the industry expected to grow 350%. There are...
CSR Turns Social
Corporate Social Responsibility has not only become an important business function, one that can sway and candidate’s opinion of working for a...
Rick Pitino Makes a Bold Statement About Social Media
Twitter exploded last night after NCAA National Championship coach, Rick Pitino, voiced his opinion of social media. While he did specify those...
Beyond the Platform
Tuesday insights from our VP Business Development, Kaitlin Atkinson….. When you are in the market for analytics and insights, you have to see past...
Measuring a Twitter Audience
Our VP of Business Development, Kaitlin Atkinson, shares her thoughts on measuring Twitter Audiences. Across industry, we have noticed that people...