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People engaging publicly online with COVID-19 news are generally more intellectual and imaginative…
We’ve been using this blog as a space for highlighting insights generated by StatSocial’s new Crisis Insights service. Built on StatSocial’s...
Music Genres + Brand Affinities — A StatSocial Exclusive
What StatSocial has done below is sift through tens of millions of online users, identifying those who are the most passionate fans of one of six...
#SpotifyWrapped: A Deep Dive into Spotify’s Incredibly Valuable Earned Audience
Today, we’re focusing on one of the streaming audio industry’s leaders, Spotify, and a promotional perk they’ve offered this month to those who...
Compare & Contrast: #SmallBusinessSaturday vs. #CyberMonday Audiences
The weekend before last was the Thanksgiving holiday, and this is how StatSocial celebrates. We’ve utilized our considerable powers to analyze the...
Deep Dive: The North Face vs. Patagonia Customers
The competition between The North Face and Patagonia — the top two clothing brands dedicated to outfitting consumers for outdoor endurance sports,...
Stan Lee: Who Has Been Paying Their Respects on Social Media?
Stan Lee in the 70s, flanked by fans dressed in costumes and/or in leisure suits EXCELSIOR! We lost a true American original this week. The great...
50 Podcasts Gillette Should Be Sponsoring
Harry’s & Dollar Shave Club have dominated podcast advertising for years. Gillette has taken notice and is fighting back by investing in the...
Salesforce vs. HubSpot — Customer Comparison
Salesforce and HubSpot are cooperative and competitive. Their flagship platforms can be integrated, but also serve different functions, needs, and...
The Best Back-to-School Audiences on YouTube
By Stacy Tsultsumova The month of August is here, which means that Back-to-School shopping season is peaking. Parents around the country are looking...
Side-by-Side: Who watched ‘The Lion King’ & ‘Toy Story 4’?
Below we’ll be looking at two of the year’s biggest films, both products of the unstoppable, quality family entertainment behemoth that is the Walt...
Slack vs. Microsoft Teams: StatSocial Digs Deep into the Collaboration Wars
This is a deep dive comparison of the respective user bases of Slack and Microsoft Teams, made possible with insights unique to StatSocial. Please...
AWS vs. Azure vs. Google Cloud: What Earned Audience Data Tells Us
For this study, StatSocial executed a side-by-side-by-side analysis of the three giants of the Platform-as-a-Service/Infrastructure-as-a-Service...
Taco Bell’s Hungry Digital Tribes — StatSocial Exclusive
Here, at this fine fast food eatery, we can see evidence of the Digital Tribes Generation Skate, You Can’t Improve Perfection Sweetie, Whatever...
Social Media Audience Deep Dive: Verizon Wireless
We’ve not done a “Deep Dive” on the blog in a while. The term here is a bit of a misnomer, of course, as even though we will be looking at a variety...
“Digital Tribes” — Consumer Segmentation with a Social Psychographic Twist
CLICK HERE TO SEE THE LIST, AND DESCRIPTIONS, OF ALL 100 OF OUR DIGITAL TRIBES. Is your target audience a Basketball Jones or Just A Jump To The...
The Coffee Brands with the Most Adventurous Customers
This here StatSocial blog exists to engage and entertain both those who come here with fire and purpose, and those who find themselves merely...
Brains & Brews: The Beers Whose Fans Most Love ‘The Walking Dead’
This time around we’re applying the StatSocial audience analysis tool to mythology, media, and libations about which we all can be excited. Simply,...
Bud Light / HBO #ForTheThrone Ad — Which Brand Gained the Most?
“Dilly Dilly!” Above: Bud Light’s Bud Knight mascot (RIP? Spoilers?) We are still basking in the afterglow of Super Bowl LIII, and the accompanying...
SB LIII: T-Mobile, Taco Bell & Lyft — What Big Data Can Tell Us
The week following Super Bowl LIII is drawing to a close, but there’s still much to discuss. Those who’ve been visiting the StatSocial blog over the...
(BIG DATA) Do NFL fans even like the Super Bowl Halftime Performers?
We’ve calculated what portion of every NFL team’s audience is fans of Maroon 5, Travis Scott, and Big Boi. Hint: In the case of the latter two,...
The Dude Abides: Icon Returns for SB LIII Ad & Rams Fans Care the Most
For their Super Bowl commercial this year, Stella Artois has resuscitated a pair of fictional embodiments of two major cities’ ethos. One is The...
Bud Light vs. Miller Lite vs. Coors Light compete in #BeerBowl 2019
The conference championships have now been decided. Super Bowl LIII will feature postseason perennials, the New England Patriots facing off against...
(BIG DATA) The NFL’s Millennial Fan Base
The Redskins have the league’s oldest fan base, the Steelers the youngest. Super Bowl LIII — featuring as it will a contest between New England’s...
The Cowboys have the NFL’s friendliest fans. Where does your team rank?
Super Bowl LIII is approaching quickly, and we are continuing with our series of entries looking at the social media audiences of each NFL team from...
Do NFL fans prefer Ford or Chevy?
StatSocial stack ranked the preferences of every NFL team’s fans — and the results may surprise you. In anticipation of Super Bowl LIII, this entry...
Audience Deep Dive — IBM vs Red Hat
IBM very recently laid out the kingly sum of $33 billion dollars for the open source software solutions company, Red Hat. Strategically, it’s a...
ESPN+ — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) We’d be remiss in doing a series of entries of this nature, with a special emphasis on...
Hulu Live TV— StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) Hulu’s live-streaming package is one size fits all, for under $40 a month (with premium...
“StatSocial Clusters” — Consumer and Household Segmentation with a Social Psychographic Twist
CLICK HERE TO SEE THE LIST, AND DESCRIPTIONS, OF ALL 100 OF OUR DIGITAL TRIBES. Is your target audience a Basketball Jones or Just A Jump To The...
Audible Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
MILLENNIALS DATA PART 3 of 6: The Wildly Different Musics Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
MILLENNIALS DATA— Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise....
MILLENNIALS — Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore Their…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise....
MarketingProfs is hosting “Marketing For What Comes Next” — We’re Tracking the Social Audience (#mpb2b)
MarketingProfs is hosting “Marketing For What Comes Next” in Boston this week and using the hashtag #mpb2b to track the event. We analyzed the...
Who Are Today’s Marketing Automation Users?
Social Media campaigns usually focus on the volume of posts or the reach of the campaign as success metrics. There is more to social media users...
Is Gaming the New Marketing?
Early this week, Dong Nguyen announced he was taking down the beloved “Flappy Bird” because it was addictive. Flappy Bird fans are still mourning....