Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram,...
StatSocial Insights
Sports
StatSocial Digital Tribes - Beantown Ball
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Digital Tribes are powered by StatSocial's...
(BIG DATA) The NFL’s Millennial Fan Base
The Redskins have the league’s oldest fan base, the Steelers the youngest. Super Bowl LIII — featuring as it will a contest between New England’s...
DIRECTV NOW — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) AT&T, owner of the popular satellite TV service, DirecTV, has entered the...
Verizon Fios — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) At the 2018 CES, Verizon announced plans to launch their own OTT service. This past...
Netflix — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) Back in the 90s, when Netflix founder and CEO Reed Hastings incurred a $40 late-fee for...
YouTube TV — StatSocial’s Guide to OTT Network Audiences
(Be sure to check out this series’ introductory entry here.) Little in the way of introduction is necessary for anyone reading. The degree to which...
Why Must there Always be Fireworks?
Here Secretary Clinton is seen during a rare moment’s rest on the campaign trail, enjoying sports alongside fellow fans of sports. The 10...
Of Hockey Hair, Deflategate, and Men Made of Wax : The Top 10 Major Sports Teams Whose Fans Are in…
Here Trump is shown — — immortalized in what is presumably wax — alongside former Atlanta Braves owner (as well as founder of TBS, CNN, TNT, and a...
IS NETFLIX’S ORIGINAL PROGRAMMING PULLING IN HBO’S FAITHFUL?
To get you up to speed, give the first part of this series of entries a quick perusal here. Then maybe check out the second part. Regret is...
HBO’s Shows and the Celebrities Who Most Influence their Fans
What does late night TV’s Stephen Colbert have to do with HBO’s excellent Silicon Valley? Some would surely say that both are funny. We are not an...
Bill Simmons is now with HBO. Is he a good fit? Here’s what our social data says about that.
Arguably one of the bigger names the so-called “new media” (remember that term?) ever created in the world of sports and pop culture commentary is...
Will Jason Day Winning the Master’s Put Him in a Class With Jordan Spieth?
If you follow golf, or frankly even any sports, at all you know that this is Master’s week in Augusta, Georgia. The big stories in this year’s...
“Data is the new oil.” — Under Armour CEO Kevin Plank — Stephen Curry Edition
“Data is the new oil. The companies that will win are the companies that are using math,” Under Armour CEO Kevin Plank was quoted as saying this...
StatSocial Proves that SunTrust Bank’s #SB50 Debut Made its Mark from Coast to Coast
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) We won’t bury the lede here. With this...
CHECK OUT THE WILD AND AMAZING THINGS STATSOCIAL HAS LEARNED ABOUT SUPER BOWL 50 (#SB50)!
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) Are we still talking about Super Bowl 50?...
STATSOCIAL DIGS DEEP INTO BUD LIGHT’s “BUD LIGHT PARTY” CAMPAIGN
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) One of the more buzzed about Super Bowl...
KENNY MAYNE IS THE KING FUNNYMAN AMONG BOTH PANTHERS AND BRONCOS FANS!
We’re still a few hours away from kickoff, which means even more precious hours until halftime. This year’s spectacle will feature the most popular...
WHAT CAN (AND WILL) SOCIAL DATA TELL US OF THE IMPACT OF ‘SUPER BOWL 50’ ON FIRST TIME ADVERTISERS?
Somehow, New York Daily News scribe. and syndicated columnist, Jimmy Breslin became a pitchman for Pieh’s Beer in the 70s. Below you can see a...
SUPER BOWL 50: WHO ARE THE PANTHERS’ AND THE BRONCOS’ FANS REALLY? STATSOCIAL KNOWS!
While we hate to explain our own jokes,it must be made known — just in case — that this terrible graphic is deliberate. We made it bad, to amuse...
Will Queen and Freddie Mercury See a Bump from the Honda Super Bowl Ad Featuring “Somebody to Love…
This is the Super Bowl (clearly a past one, as we are not magic). You’ll be seeing mention of this event a lot here (and truthfully elsewhere) over...
BOOKMARK US NOW! AS STATSOCIAL IS GOING TO BLOW YOUR MIND WITH SUPER BOWL 50 INSIGHTS!
The Super Bowl is FIFTY! Fifty-years-old! In many cultures Sunday is a day of rest. A day dedicated perhaps to prayer, meditation, or for the less...
StatSocial Looks Inside the AFC and NFC Championship Games
As the country goes kaka-kookoo with talk of Bernies and Trumps, and what and/or who the heck may or may not be happening, there are still some...
Rick Pitino Makes a Bold Statement About Social Media
Twitter exploded last night after NCAA National Championship coach, Rick Pitino, voiced his opinion of social media. While he did specify those...