Winter is underway, and the new year along with it. As is custom during this time, the NFL is in the process of wrapping up its season. The playoffs...
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Super Bowl
The Dude Abides: Icon Returns for SB LIII Ad & Rams Fans Care the Most
For their Super Bowl commercial this year, Stella Artois has resuscitated a pair of fictional embodiments of two major cities’ ethos. One is The...
The Cowboys and Steelers Have the NFL’s Most Emotional fans. Where does your team rank?
Football fever is ramping up as the teams going to Super Bowl LIII have now been determined. Throughout the (post-) season, we’ve been diving into...
Which NFL team’s fans will be “Going to Disney World”?
Super Bowl LIII is right around the corner. Until that winter holiday arrives, our series of entries looking at the social media audiences of each...
Do NFL fans prefer Ford or Chevy?
StatSocial stack ranked the preferences of every NFL team’s fans — and the results may surprise you. In anticipation of Super Bowl LIII, this entry...
Social Media Monthly: The Super Bowl Brand Bowl
We were featured on Social Media Monthly for our analysis on the Super Bowl. We compiled a Brand Bowl based on the top advertisers, determined by...
Super Bowl XLIX-Brand Bowl
The Super Bowl is not only the biggest sporting events of the year but also one of the biggest media events of the year. To air a 30 second...
CynopsisMedia: Super Bowl
We were featured on Cynopsis Media for our analysis on Super Bowl Twitter activity. The top Twitter moments were: - Malcolm Butler (@Mac_BZ)...
PR Daily: GoDaddy’s controversial Super Bowl marketing turns heads
We were featured in PR Daily for CEO, Michael Hussey’s comments on the #GoDaddyPuppy Super Bowl commercial that was yanked before the big game....
Verizon-#WhosGonnaWin
Verizon is an official sponsor of the NFL but is not a Super Bowl advertiser. Instead, Verizon has taken to social media and promoted other outlets...
Momentology: Ploy or Not, Puppy Ad Controversy Puts GoDaddy In Super Bowl Spotlight Again
We were featured in Momentology for CEO, Michael Hussey’s comments around the controversial GoDaddy Super Bowl Ad. This is straight out of the...
Battle of the Super Bowl Ads: Budweiser vs. New Castle
This year, advertisers had to balance ad teasers before the Super Bowl and the big reveal during the game. Budweiser is always a favorite and this...