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The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data
Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram,...
StatSocial Digital Tribes — Habitual Audiovisual
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Digital Tribes are powered by StatSocial's...
Trump’s Twitter Audience — Are They All Conservatives?
President Donald J. Trump — in animatronic form — addresses assembled tourists, and those who have preceded him as commander-in-chief (the latter...
E-Commerce Times: Twitter Takes it on the Chin
CEO, Michael Hussey, was featured on E-Commerce Times for his comments on the recent Twitter earnings. Advertisers will have a much better reach on...
Twitter Launches Live-Streaming Video App, Periscope
Twitter acquired Periscope in January and just launched a live streaming video app in the app store Thursday morning. Periscope allows users to...
Twitter Rolls Out New Features: Foursquare Powered Tweets, Auto Play Videos, Quality Filter
In honor of Twitter’s 9th birthday, they have rolled out new features this week, we’ve summarized what you can expect to see in the social...
Whats New in Social Media
Tuesday, January 27th, both Twitter and Snapchat unveiled new features on their social networks while Facebook and Instagram experienced outages...
AdExchanger: StatSocial: ‘We’re The Nielsen Of Social’
Our CEO, Michael Hussey, was featured on AdExchanger for his thoughts on the next generation of Twitter metrics and Twitter targeting. With social...
Most Influential Candy Brands on Twitter
In the spirit of Halloween, we ranked the major candy brands on Twitter by our metric, “Twitter Pull” to determine the most influential candy brand...
Ad Week: Day 1 Recap
Advertising Week kicked off yesterday in New York City with industry leaders discussing trends in adverting and marketing and a concert at Terminal...
Twitter’s “Buy” Button is Finally Here
After talk around Twitter entering the e-commerce space, Twitter announced today that a select group of U.S users will begin seeing a “buy” button...
NBA Summer League
The NBA is becoming more social as they announced their Twitter handle (@NBA) will be printed on every game ball We have been tracking the...
Politco — Rand Paul eyes tech-oriented donors, geeks in Bay Area
We were recently feature in a POLITICO article about Rand Paul’s following and target audience. We analyzed @SenRandPaul 445K followers to discover...
The Best & Worst of Twitter: Week of 6/1/2014
The Best: LA Kings The Stanley Cup finals started this week with Game 1 on Wednesday. The LA Kings are known to have a fun Twitter account and they...
The Best & Worst of Twitter: Week of 5/18/2014
The Best: 1. McDonalds Get Humorous: After McDonalds revealed their new mascot, Happy, Twitter exploded. Users were sharing their opinions which...
Social News: Twitter Updates
Twitter has announced changes to their platform, which would make them look more like Facebook. Twitter users can now upload multiple photos to one...
Our Favorite Social Media Oscar Moments
Was it just us or were the Oscars the most social TV event we’ve seen? Here are a few of our favorite Twitter moments: 1. Kristen Bell tweeted that...
Measuring a Twitter Audience
Our VP of Business Development, Kaitlin Atkinson, shares her thoughts on measuring Twitter Audiences. Across industry, we have noticed that people...