The Final Analysis — Ad Week 2014 Recap — #awxi

Oct 6, 2014 | Insights

Last week, New York hosted Ad Week 2014 which yielded over 26,000 tweets using the hashtag #AWXI reaching potentially 8.9 million users.

Heres a recap of the Ad Week audience

-58% of tweeters were women, 42% were male

-62% of tweeters were between the ages 25–44; 31% between 25–34, 31% between 35–44

-On average, each of the tweeter has 2,500 followers of their own

-The Audience Favorites are listed below and include Ogilvy as the favorite agency, Ad Age as the favorite brand, Marissa Mayer at the favorite celebrity, and Mad Men as the favorite TV Show.

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