The Sing Off

Dec 18, 2014 | Insights

Nick Lachey hosted the seasonal favorite The Sing Off last night on NBC, where The Melodores were crowned the winners.

We tracked the conversation around #singoff to see who tuned in to the one night special. Below is the demographic and affinity information of this audience.

This is a musical audience, their top interest is country music, they like the group winners from previous Sing Off champion, Penatonix, and watch Glee. Most were young women, and it looks like lots tuned in from Nashville to support The Melodores from Belmont University.