TODAY Show Social Analysis

Dec 19, 2014 | Insights

The TODAY Show is arguably one of the most social news shows out there. With the addition of their Orange Room just over a year ago, where they receive real time social post and create custom hashtags each day, the TODAY Show is transforming how we consume the news.

We analyzed the followers of @TODAYShow to determine the demographic and affinity information of their audience.

Host Affinity:

The favorite host of the TODAY Show is Matt Lauer, followed closely by Al Roker. The audience was 22x more likely to like Natalie Morales than the average Twitter audience and 21x more likely to like Savannah Guthrie.

The Top 8 hosts are listed below:

Brand Affinity:

The top brands of this audience include networks CNN, E!, and Fox News, publications People Magazine and Huffington Post, and non profit, American Red Cross.

They are 9.6x more likely to be interested in the Department of Justice than the average Twitter audience and 9.4x more likely to like WebMD.

Celebrity Affinity:

The top music artist for the followers of the TODAY show are Justin Timberlake, Alicia Keys, and Jennifer Lopez.

They are 12.8x more likely to like Kenny Chesney and 10.2x more likely to like Nelly.