Verizon is an official sponsor of the NFL but is not a Super Bowl advertiser. Instead, Verizon has taken to social media and promoted other outlets to utilize the Super Bowl hype. Since they are an official sponsor of the NFL, they are allowed to use the phrase “Super Bowl” which they paired with the hashtag #WhosGonnaWin
The Seahawks won this Twitter show down, with more Seahawks fans tweeting to the hashtag than Patriots fans.
In fact, the #1 brand of people tweeting to this hashtag is the Seahawks (38% like them). Patriots are the 5th favorite brand of this audience.
Users who tweeted #WhosGonnaWin are 8.8x more likely to like Verizon Wireless-who promoted the campaign on Twitter- than the average Twitter user.
This audience is also 1.48x more likely to like the TODAY show and 6x more likely to like ESPN shows.