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#VidCon: The Leaders of the Online Video Community

Jul 27, 2015 | Insights

VidCon was created to discuss all things online video, for people who love online videos. Naturally, VidCon introduced a Creator Track for the rising video stars to educate and empower the “creator community” VidCon also held an Industry Track for the leaders of the space to share their successes.

Key Fundings about the #VidCon audience

  • This audience is 81x more likely to like The DigiTour compared to the average
  • Their favorite brand is MTV
  • They are 55x more likely to like James Yammouni
  • Doctor Who is the #1 TV Show of this audience

Demographics

Seventy one percent of the social audience were women and the majority of the audience. 75%, were teenagers. California was the #1 states attendees resided followed by Texas and New York.

Affinities

This audience love music; their #1 interest is Pop Musics, favorite brand is One Direction and favorite celebrities include all members on the band (yes, even Zayn). Other top bands include 5SOS, Fifth Harmony, and Fall Out Boy. YouTube is the favorite social network of this audience followed by Vine and Tumblr.

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