WE KNOW SHOWTIME’S VIEWERS WATCH HBO. STATSOCIAL KNOWS WHICH SHOWS! PART TWO

Aug 24, 2016 | Insights

As a viewer of neither premium channel’s top-rated shows, this graphic is merely a rendering of what I imagine each show to be like.

The first part of this specific pair of entries examining Showtime can be found here.

To get you up to speed, give the now vast many other entries in the fuller series a quick perusal here. And you’ll find that it’s explained in a fairly coherent — if not exactly concise — fashion in the first entry here. Enjoy!

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We went on at some length in our lastentry, so we won’t take up too much of your time here. Homeland is sort of the big kahuna over there in Showtime-land. I know little about the show, except that it stars Claire Danes, the former Angela Chase, as I think a counter-terrorism agent, and apparently she’s still crying all the time. Perhaps she saw her beloved Jordan Catalano in Suicide Squad.

It also stars Mandy Pantinkin. Best known to New Yorkers of a certain age for singing “that’s all they wanted, not much to ASK for!” in the commercial embedded below, therefore ensuring that same generation grew up hating musical theater.

https://www.youtube.com/embed/o98FxOza6-s

The large numbers for The Affair are perhaps a bit surprising, as Homeland does not star Justin Theroux (a throwback joke to yesterday’s entry, which of course — as our faithful readers — you have committed to memory).

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Penny Dreadful

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Penny Dreadful is yet another British co-production for Showtime, although this time with Sky Atlantic.

I know little of the program’s premise, to be honest, although I know that various public domain characters from classic literature — Dorian Gray, Victor Frankenstein, and so forth — are characters in the horror series.

British actors and Americans appear in the cast, such as former Doctor Who star Billie Piper, and — well, wouldn’t you know it? — Broadway’s own original Eva Perón, from Evita, viewable in the clip above, Miss Patti LuPone.

A very high score for The Leftovers, which does make some sense, especially when surrounded by the other HBO shows it is. Penny Dreadful is of course a genre series, and with the occasional exception — say, Game of Thrones — genre programming shares an audience, and the remainder of the viewing public doesn’t much worry about your androids and superheroes.

These extrapolations on the data are educated guesses on our part, but are examples the marketing avenues our data can prompt you to explore. Digging deeper into this particular data might immediately disprove my theory. Or, you may have a theory of your own. We surely welcome your sharing it with us.

As an aside, a “penny dreadful,” if you’re curious, was a type of cheapie, lurid horror book sold during the Victorian era. Sweeney Todd, for example, has its origins as a penny dreadful.

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Episodes

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Episodes is yet another British co-production, this time in partnership with BBC TWO. Starring Tamsin Greig, formerly of the excellent Black Books, Stephen Mangan, who has many credits — most notably a role on the series Green Wing (a big hit in the U.K.) — but may be best known to American audiences as Alan’s short-lived best friend on I’m Alan Partridge.

https://www.youtube.com/embed/YllyBr_4Kxk

And, most prominently, starring — as himself — former Friends star, Matt LeBlanc. You know, “how you doin?” And then NBC would give him a big check.

The show is about a pair of British television writers who are convinced to do an American version of their award winning program. Studio meddling leads to the nature of the show altering greatly and to the tremendous chagrin of the writers, at least at first. Also, they are forced to cast LeBlanc as their series’ lead.

As the show’s been on for five years, and has itself won many awards and received good ratings, we acknowledge that it’s moved well past that original premise.

The fact that the audience is 45 times more likely to watch Homeland makes sense, as the viewers of each of these networks’ most popular series is rather pronouncedly more likely to watch the other most popular programs on whatever the network you’re analyzing.

The True Detective statistic is surely a bit more surprising. But — while not a staggering score — the canceled and eternally kicked around Vinyl’s respectable showing seems worthy of acknowledgement.

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Billions

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Debuting on Showtime just this year, Billions stars Starring Damian Lewis, Paul Giamatti, Maggie Siff, and Malin Åkerman.

It tells the story of a hedge fund manager who was the sole survivor of his former hedge fund after the 9/11 attacks. Determined to pay the college tuitions of the children of his former colleagues, and to be as outwardly philanthropic and charitable as possible, he resorts to insider trading, and other racketeering to keep his current firm on top.

Vinyl may score so highly as both shows came along at roughly the same time. Billions, however, was renewed; with a second season premiering in February.

And as always, it never does anything but please us to see Silicon Valley anywhere on these lists.

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Masters of Sex

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After 2004’s Liam Neeson starring, Alfred Kinsey biopic, Kinsey, raked in a cool $16mil at the box office, folks have been scrambling to try to get in on some of that “Kinsey coin,” as the saying went in Hollywood.

No, we kid. But Masters of Sex tells the story of 1950s human sexual response researchers, Masters and Johnson; with Michael Sheen as the former, and Lizzy Caplan as the latter.

While among HBO’s actual fans, The Leftovers — which is a rather dour and grim show — the audience skews only slightly female. We see it top the HBO list of every Showtime show with a large female audience, Masters of Sex’s audience being 70% female.

Our theory is the Theroux-factor. But we’re open to alternate theories. But one of the primary things — say, in the top 25 — that StatSocial will aid any marketer, or brand, or whatever user in doing, is identifying patterns. This Theroux matter qualifies.

We could belabor all of these matters, but you get get the point. We’ve not exhausted HBO just yet, so sit tight for some business that will really blow your mind.

Hit us up on Twitter if you have any thoughts on any of the matters addressed anywhere within any of these entries.

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To learn much more about StatSocial, the curious are encouraged to visit the StatSocial site itself, where you’ll find all sorts of stuff including sample reports.

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