Which Hotel Rewards Programs Are Most Popular for Adventure Travelers?

May 16, 2016 | Insights

Visual summary of why one might join a rewards club.

First time visitors to this page may wonder where you are. You are at the blog of StatSocial. StatSocial is a social audience analysis tool.

If you can create a group of individuals in a social media context — be they fans of an individual, users of a product, hobbyists, or say the members of one hotel or another’s rewards club — we can analyze that group, and tell you more about them than you ever imagined. Favorite TV shows? Restaurants? Hobbies? Habits? Heck, we can even tell you what kind of people they are (generous, angry, thoughtful, and so forth).

Among the countless behaviors, likes, dislikes, and personalities StatSocial indexes — in our exhaustive breakdowns and analyses of every kind of social audience you can imagine — we record and analyze the travel habits. modes, and needs of EVERY audience we look at (be they travel related or not), The categories we survey run the gamut from the basic to the more unusual. For a few entries we’ve been showing you which of of the most prominent hospitality rewards programs find the strongest affinity with those most concerned with some of our favorite travel facets.

On this occasion we’ve taken America’s top Hotel Rewards programs — those programs which reward loyal visitors with perks, redeemable points, and special amenities — and have seen which of the audiences grouped together by our favorite travel categories find the greatest affinity with which program.

Here — and over the next few entries — we’ll be looking at the members of America’s top hotel rewards programs, based on their various travel needs or preferences. With this entry we’ve ranked those we’ve categorized as Adventure Travelers.

We don’t know if Evel Kneivel stayed at Wyndhams often. Being founded in 1981, they came along after his heyday had passed. Also, if he didn’t seek their accommodations, it was likely for a lack of fountains for him to attempt to jump unsuccessfully. Or perhaps he knew not of their rewards program, whose members statistically have a taste for adventurous travel.

Here we propose a scenario where Mr. Kneievel — at first displeased by the lack of fountain, and that the pool was not worth jumping as it contained no sharks — being persuaded to become a Wyndham Rewards member. As we see him here, his recently acquired 15,000 points have just earned him a free night’s stay.

While the percentages in general skew a bit lower than the other categories we’ve been looking at it in this series of entries, we cast no aspersion on the courage of the average American traveler. We work hard here in the great U.S. of A. Is it such a sin to maybe want to spend our few days off getting a tan instead of wrestling grizzlies.

Curious, though, if there was an immediately evident reason why Whyndam would appeal to those with a taste for adventurous travel by a statistically notable 2 percentage points, we turned to our DMA maps to see if the chain had a presence in more exciting regions.

The maps did reveal that Wyndham has a stronger than average presence in a few locations of particular appeal to the intrepid.

Such as Bozeman, Montana, where seldom an action is made or word spoken that isn’t rugged.

And Springfield, Missouri where only a couple of hundred miles north in the great town of Hannibal, Missouri, it is said a pair of young men named Tom Sawyer and Huckleberry Finn found themselves all sorts of adventures.

To learn much more about StatSocial, the curious are encouraged to visit the StatSocial site itself, where you’ll find all sorts of stuff including sample reports.

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