While we’d have recommended against the black suit — as frankly, we’d imagine it’s a bit warm, in these circumstances — — our subject has all the same demonstrated beyond question her eligibility for this hotel’s spa privileges.
While its truest etymology is lost to the centuries and debated, it seems that the word “spa” very likely finds its origins in a Belgian town of the same name. In 16th century England, individuals believed to be suffering from an iron deficiency were sent to Belgium to drink from Spa’s iron rich springs.
True or not, it’s a good story. And it gets the point across that a spa is intended to be restorative.
But who are we to be telling you this? We are StatSocial. So much more than a mere tool for measuring and analyzing social media audiences, we are a way of life, really…. Nah, just kidding, we really are just a tool for measuring and analyzing social media audiences. But we are the best one.
If you can group a bunch of people together in a social media context — users of a certain word, fans of a certain person, people of a certain age — we can provide you with an in depth report about that audience. Fave TV shows? Education? Income? Many find this particularly useful when marketing to their own social fans. You are no longer just hopefully shouting at a bunch of strangers, but communicating with a group you know to be 67% female, 15% from New York City, with a fondness for ‘Game of Thrones’ and Chinese food.
And that only hints at how granular the reporting gets, but you can learn more below. Back to the chart above, it shows, using out stats, America’s top hotel rewards programs best suited to the spa traveler.
Spas, of course, usually have little to do with Belgium — unless you happen to be in Belgium — and more suggest that you’re spending a decent chunk of change to be spoiled rotten for a few days, in the guise of being healthy. Or at least healthier than normal. Some are more restrictive, some more decadent, but generally a spa is a place few will protest going.
Starwood with its trendier chains, particularly Westin which emphasizes its features of that type, offers more spa services, and therefore more spa perks with its rewards programs. Westins even boast “in room spas.”
Wyndhams are more resorts, offering a vast array of activities and amenities, spa service being one of the more fundamental. So, again their high placement is not surprising.
To learn much more about StatSocial, the curious are encouraged to visit the StatSocial site itself, where you’ll find all sorts of stuff including sample reports.
If you like what you’ve read, please take a few minutes to watch this overview of StatSocial’s data: