It seems that in most industries, the first quarter of the year is convention time. One can get used to conference rooms, podiums, folding chairs, and PowerPoint presentations pretty quickly during those months. (Although free trips to Vegas, Miami, and San Francisco are not necessarily cause for complaint.)
This week’s episode in the trade show stakes is 2016’s installment of The RampUp! summit; held at the beautiful Fairmont hotel in San Francisco. This annual gathering brings together some of digital marketing’s most established names and mingles them with its most exciting up and comers and go-getters.
Courtesy of StatSocial CEO Michael Hussey some shots of the event venue, San Francisco’s lovely Fairmont Hotel
With over 750 executive level attendees, and literally dozens of CEOs and agency executives not just in attendance, but serving as panelists and speakers, its difficult to imagine a more fruitful 24-hours (well, really 48 if you include the pre-conference) in the digital marketing year.
Is StatSocial there? You betcha. Our CEO sent some quick snapshots to give a sense of Monday’s pre-conference vibe.
Another shot of the Fairmont courtesy of StatSocial CEO Michael Hussey
We hope that repeat visitors will forgive us this aside, but we’d like to get the unfamiliar up to speed with who we are…
What we do here at StatSocial is analyze social data and audiences. That means any grouping of individuals you could imagine coming together in a social media context. From a specific company’s or individual’s fans, to those tweeting of a certain topic or employing a certain hashtag, to any conceivable, identifiable grouping that could occur in a social media context.
We scour every corner of the social web to learn as much as humanly possible about the folks in that group. We know who they are, how old they are and in what percentages, we know from where they are, we know what they like and dislike, what they do on the web, what brands they prefer, and so forth.
Using the conference itself as a means of demonstrating what we do and what our data looks like, we’ve taken a glimpse inside the hearts and minds, or at least the social media behaviors, likes, dislikes, habits, and so forth, of those employing the event’s #RampUp16 hashtag
Through this analysis, we know an awful lot about the people here, as we do the attendees of every conference.
Let’s start with basic demographics —
The sex breakdown is impressively, kind of, sort of, not-really-but-getting-there close to vaguely evenly split, when in comparison to the populations of some other tech conferences. 46% women — particularly when a great many of those women represent the brightest and most esteemed participants at the conference — ain’t perfect, but it’s getting there.
As for the regions (DMAs) of origin of those posting #RampUp16, StatSocial’s home of New York tops the list. Perhaps Liveramp should host next year’s conference in our hometown. San Francisco/Silicon Valley roll into second place, followed by LA, Seattle, and Chicago.
Without digging deeper into the numbers, which we promise you we can do with ease, but feel would make for a boring entry here, we’re compelled to theorize (in an educated way) that this is a particularly, geographically diverse crowd. As digital marketing as an industry — and frankly as a concept — becomes an every day aspect of running virtually any business, and is surely no longer something only being discussed in Madison Avenue and Silicon Valley board rooms, this is not the least bit surprising to us.
With these demos we show you that we can nail the basics, with more precision and accuracy than anyone else. But of far greater importance are the data points we can provide that simply are not available anywhere else.
When we look at any social audience — be they a group of hashtaggers, or a certain account’s followers, or just those interested in a certain topic — we gather mountains of data on that group, and not just the basics like age, income, education, sex, etc., but the social data you really want to know; what brands do they like? What tv shows do they watch? What celebrities influences them? What are their interests, personalities, needs, behaviors? 37,000 segments wide.
And this provides an opportunity to demonstrate and explain a unique lens through which we can sometimes view data. Our “multiple” metric. What does it mean, it measures the likelihood of the audience being analyzed also engaging in another behavior.
Obviously, often raw numbers tell you the whole story, but the “multiple” metric can provide a deeper, more nuanced and accurate truth about an audience’s habits, behaviors, and spirit. The “multiple” lens is sometimes the key to really grasping the gestalt of an audience’s personality and motivations.
Without further ado — here are a number of top-10 lists, ranked by multiple, that we think you’ll find interesting and illustrative of the StatSocial data set.
— — — — — — — — — –
Top #RampUp16 Tech Websites, ranked by Multiple
To further illustrate the multiple metric, in this case, it means a #RampUp16 hashtagger is 206x times more likely to read Adexchanger than the average social media user.
Top #RampUp16 Television Networks, ranked by Multiple
Top Five #RampUp16 Personality Types (powered by StatSocial partner IBM Watson), ranked by Multiple
Anyway, that’s just a few of literally thousands of lists we could provide you. And not just top tens, but top 1000s, if available. Our data is always available to you, with speed and accuracy, giving you insight not just into the audience to whom you’re marketing, but any social audience you can imagine (including, dare we suggest, that of your competition).
As a bonus — and to finish this off with some panache — we’ve also collected some insights about the followers of the @LiveRamp Twitter acccount (the awesome company who sponsors the RampUp event).
Again, we start with the basics, as you must.
While this wildly imbalanced sex breakdown would not be unheard of at a tech company, we must stress that this is the sex breakown of the company’s social media account’s followers. And honestly, 1/3 women is downright progressive compared to many tech companies.
As was the case with the conference, the age breakdown impressively skews slightly older than you frequently see. 67% over 35? Well done.
And finally, to end this thing if not with a bang, with at least the kind of data we and only we can provide, we give you this. The top ten “social influencers” — meaning people who have a real digital footprint, and wield real influence on social media (we can bicker over the finer points of the definition later) — with the @LiveRamp crowd,
Sorted, of course, by our unique “multiple” metric.
And as the final plug, you can maybe get a better idea of who we are, and what we do, and why you need us, by heading on over to this entry here.