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March Madness Sponsorships

Apr 4, 2014 | Audience Intelligence

After shredding brackets over the weeks, the Final Four is finally here. For those of us who have tuned into NCAA.com to watch the madness throughout the tournament 3 brands should have stood out.

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AT&T, Capital One, and Coke Zero are the official sponsors of March Madness coverage through NCAA.com

Of those that followed @MarchMadness 3.16% of users like AT&T, making it the top Telecommunication company this audience is interested in.

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In our analysis, 0.15% of the users behind @MarchMadness like Capital One.

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0.55% of users like Coke Zero, making them 1.48x more likely to like Coke Zero than the average twitter user.

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