After shredding brackets over the weeks, the Final Four is finally here. For those of us who have tuned into NCAA.com to watch the madness throughout the tournament 3 brands should have stood out.
AT&T, Capital One, and Coke Zero are the official sponsors of March Madness coverage through NCAA.com
Of those that followed @MarchMadness 3.16% of users like AT&T, making it the top Telecommunication company this audience is interested in.
In our analysis, 0.15% of the users behind @MarchMadness like Capital One.
0.55% of users like Coke Zero, making them 1.48x more likely to like Coke Zero than the average twitter user.