MarketingProfs is hosting “Marketing For What Comes Next” — We’re Tracking the Social Audience (#mpb2b)

Oct 9, 2014 | Audience Intelligence

MarketingProfs is hosting “Marketing For What Comes Next” in Boston this week and using the hashtag #mpb2b to track the event.

We analyzed the tweeters of #mpb2b, below is an overview of the demographics and lifestyles of these users.

-55% of tweeters were women, 45% were men

-40% were between 35–44 years old, 21% were between 45–54, and 21% were over 54

-20% earn over $100K

Favorites of the audience are listed below and include, email technology, Ann Handley, Hubspot, and Harpoon Brewery


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