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Measuring a Twitter Audience

Jan 21, 2014 | Audience Intelligence


Our VP of Business Development, Kaitlin Atkinson, shares her thoughts on measuring Twitter Audiences.

Across industry, we have noticed that people look at the bulk of the Twitter audience metrics around peak times and only around the top of the bell curve.

Twitter audience metrics are associated for sales and marketing teams with overall buzz, engagement and other light vanity metrics.

The pre and post tail of campaigns are often not the center point discussed in reporting to internal and external stakeholders.

Twitter audiences become social amoebas- bodiless, fluid and unattainable.

The veil of secrecy of who is behind these fluid peaks is still unanswered.

What are your thoughts on measuring Twitter audiences?

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