Think 80,000+ Survey Questions
Silhouette™ puts the richest data at your fingertips: passions, psychographics, personalities, affiliations, sports teams, affinities for brands, media, laser-targeted micro influencers, content engagement.
For a picture this full you’d have to get answers to over 80,000 survey questions. We load that much data. But without surveys’ gaps, biases & price tag.
AUDIENCE PASSIONS AND TRIBES
The future of audience insight required understanding your audience’s passions, influencers, and the tribes they connect with. The ROI from the traditional segmentation and data is drying up.
Finding & targeting your audience takes new levels of insight.
Earned & Influencer Audiences
Knowing who is engaging with your earned media content – and your competitors – and key influencers is essential. No other data is more valuable for predicting and identifying target audiences.
Access millions of micro-influencers and their followers across every media category. And reach the people engaging with any earned media content across the web.
Audiences and Insights From Consumer Passions and Earned Media Engagement
What makes your audiences tick?
Do you have audience data on their passions?
Personalities? Influencers? Competitors media?
Most engaging #hashtags and content?
We do.
Once you unlock these secret combinations, the ROI speaks for itself.
Tested and proven with the media world’s most forward thinking teams: our data always beats the best controls.
We Define Your Digital Tribes
Combining audience’s passions, personalities, earned content engagement, influencers, and demographics, our data scientists actively model the entire US population into 100 distinct Digital Tribes.
Our Digital Tribes are the key to understanding the different types of consumers you sell to, what uniquely motivates them, the media they consume, and the influencers that matter to them.
StatSocial’s Media Solutions
CONSUMER Insights & PROSPECT IDENTIFICATION
A “panel” of 1.2 billion social profiles, with 80,000 “survey questions,” and integrations with IBM Watson Personality Insights™ and sentiment analysis — build insights on the fly, construct custom segmentations based on brands, topics, industries.
PRODUCT & MARKET RESEARCH
Don’t miss out on the next big thing. StatSocial’s analysts will bring together the right data and insights to power your strategy around trend identification, product innovation, brand positioning, competitive analysis, and comms.
CONSUMER AUDIENCE ACTIVATION
Target or model consumers based on their passions, earned media engagements, and influencers. Plug & play integration with your DMP/CDP and other major data platforms: Oracle / Adobe / Krux etc.
Done-for-you or done-with-you bespoke setup
Ready to Test-Drive This Awesomeness for Your Brand?
See How Your Media Stacks Up Against the Competition
Find the pockets of affinities, preferences, and predilections that are unique to your audiences. And unique to your competition’s audiences.
What Our Clients are Saying
Ready to Take It for a Spin? Schedule Demo Now!
Drop your contacts below and we’ll take it from there.