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MediaPost: One Company Ties Twitter Audience Segments To Search Campaigns

Nov 17, 2014 | Audience Intelligence

We were featured in MediaPost for our take on Twitter targeting

Our CEO, Michael Hussey, explained how StatSocial will approach enhancing Twitter’s current targeting with the use of our 30,000+ segments about an audience.

StatSocial will accomplish the task through Audience Explorer, offering in real-time more than 30,000 reports about major brands, such as Wal-Mart Stores. Brands will have the ability to buy a list of fans who are following tweets that are related to the retailer. The features will roll out in the first quarter of 2015, and will integrate with other platforms to offer real-time data in more traditional social media platforms.

Read the full article here

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