WE ANALYZED OVER 3000 POLITICAL BLOGGERS AND JOURNALISTS TO SEE WHO HAS THE MOST SOCIAL INFLUENCE. HERE’S THE CREAM OF THE CROP.
The Most Influential Political Journalists and Bloggers in Social Media
For three years in a row StatSocial published lists of the Top 100 Twitter users who are the most influential among people interested in social media marketing, and we published two of those lists on Forbes.com. Now we’re presenting the Twittersphere’s most politically influential journalists and bloggers. We’ve also created sub-lists, ranking those with the most right, left, and centrist leaning social audiences. Though the list is extensive, we are certain we’ve missed some people. Ping us on Twitter at @statsocial with your comments. Important Note: The data reflects the affinities of the journalist’s followers, not the individual journalist.
This isn’t a popularity contest. Anyone can eyeball how many followers each individual has, but StatSocial’s increasingly sophisticated technology allows you to measure the quality of each follower and aggregate them into eye-popping reports. We could have investigated what percentage are interested in movies, sports, or technology, but since we’re ranking political influence we needed to know how many people who follow the top feeds are actually interested in politics. A Twitter star with 100,000 fans who are mostly into entertainment and fashion won’t rank as highly as one followed by 10,000 political junkies.
StatSocial crunched the data on more than 3,000 political journalists and bloggers on Twitter and removed everyone who didn’t have at least a 5x pull—meaning the influencer’s followers have an audience as least five times the average size—leaving us with 1,963 people in this year’s ranking.
Our list includes many you know, love, and (perhaps) hate, along with others you may not have known even existed. During next year’s election season, these people will be the opinion makers and shakers.
The Top 250 are all here on the site, and you’re welcome to pour over the entire report yourself if you want. Just be warned. The volume of compelling data is staggering. It could easily suck you in for a whole afternoon.
We found some intriguing differences when dividing each influencer into one of three categories. A two-dimensional graph of everyone’s followers looks like the letter “s” on its side, with a large number on the far-left, a smaller number on the center-left, an increase in followers in the middle, another decrease on the center-right, and yet another surge on the far-right.
You may also notice that the top liberal influencers have on average a larger number of followers than conservatives. Perhaps that’s because conservatives are a little less into the whole Twitter phenomenon, or maybe it’s because the conservative side of the spectrum has a more diverse range of niches.
Earlier this year StatSocial published the 2015 edition of the Social Media Power List and ranked influencers by how much interest their followers have in social media, marketing, advertising, technology, and business celebrities. The Social Media and Political Blogger Power Lists both showcase StatSocial’s ability to analyze the interests and affinities of Twitter users and their followers at a startling level of detail.
You can use our technology to discover what your followers are truly interested in and what they pay attention to in the media space whether or not you’re a political journalist or blogger. Maybe you’re a social media marketer and would like to drill down into and study your owned media audience in detail. Or perhaps you’re a public relations professional, a political consultant, or a campaign planner who needs to know which influencers to cultivate. And maybe you’re simply curious and geek out on this stuff as much as we do.
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