Retarget Social Audiences Anywhere
Don’t just monitor key social trends or engagement patterns, but gain a deep understanding of your customers based on their social interactions. Build audiences using Silhouette™ and its unique social insights including demographic data, interests, brand affinities, and more. Then, in just a few clicks, activate on audience data for ultra-targeted paid media campaigns across any channel.
Capitalize on Social Insights for Advanced Segmentation
Create social audiences for retargeting based on thousands of unique attributes including audience passions, hobbies, personalities, affinities, and more.
Take a More Targeted Approach to Nurture Campaigns
Enrich first-party data with social insights to get a complete picture of who your buyers are and what motivates them to purchase in order to run personalized nurture campaigns.
Scale Audience Reach Based on Target Personas
Leverage Silhouette to find the personas that most closely match your ideal buyers and scale your audience data in seconds, or deliver audiences to your DMP for further modeling.
Activate Audience Data Across Relevant Channels
Through Silhouette Audience Connector, take action on audience data by delivering it across the digital ecosystem for retargeting on paid media, OTT, social, mobile, email, and more.