StatSocial Digital Tribes  —  I’ve Been to the Year 2000

Jun 25, 2020 | Audience Intelligence

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “I’ve Been to the Year 2000.”

Digital Tribe Summary: I’ve Been to the Year 2000

The membership of this tribe skews female, and lives mostly in the suburbs and city. Ages here largely range from the 20s-to-early-40s.

This tribe’s defining affinities involve musical acts, mostly from the ’00s and early-’10s.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — I’ve Been to the Year 2000

EXPLANATION: The blue bar reports the percentage of the I’ve Been to the Year 2000 tribe that is male or female. The index score reports, at-a-glance, the degree to which this percentage is in keeping with, falls short of, or exceeds the baseline (in this case, the average U.S. online audience). Under-indexed numbers are in red, and over-indexed in green. The female portion of this tribe exceeds what would be found within the Average U.S. audience by 1.40 times.
EXPLANATION: The blue bar reports the percentage of the I’ve Been to the Year 2000 tribe earning within the bracket indicated in the left hand column. The grey bar shares the baseline, which here is the average American online audience (also signified by the dotted vertical line). The index score reports, at-a-glance, the degree to which this percentage is in keeping with, falls short of, or exceeds the baseline. In this case, the percentage of this tribe earning under $50k a year is larger than what you’d find within the average U.S. online audience by 1.40 times.

Accounting for 32.8% of this tribe, the segment here between ages 25 and 34 exceeds the baseline by 1.36 times.

INFLUENCERS — I’ve Been to the Year 2000

Joel Madden, one of the identical twin brothers leading the band, Good Charlotte, tops the list here. Admirers of Joel dwell within this tribe to a degree exceeding the index by 8.02 times.

Top influencer Joel Madden, with identical twin brother, Benji, in the band Good Charlotte.

MUSICAL GROUPS — I’ve Been to the Year 2000

This extra-long list gives a full sense of the general musical eras and genres most celebrated here. It’s a very decidedly Warped Tour/emo/pop punk/MySpace vibe, spiced up a bit with some indie and boy band flavors.

Andrew W.K. 

BRANDS — I’ve Been to the Year 2000

Is it 2006, and you’ve got a hankering for a Misfits t-shirt and a Slayer chain wallet? Well, you’re in luck, and it need not even be 2006, because there’s always Hot Topic.

This tribe’s most over-indexed brand finds fans here to a degree surpassing the index by 6 ⅓ times.

Hot Topic.

TV SHOWS — I’ve Been to the Year 2000

Over 10% of this tribe digs the ’00s sitcom, ‘That ’70s Show.’ That percentage exceeds the baseline by 2.22 times.

WEBSITES — I’ve Been to the Year 2000

And yes, indeed, there is MySpace. A favorite destination of a segment of this tribe 2.07 times larger than what you’d find find within the average American online audience.

You haven’t forgotten. Tom (Anderson), co-founder of MySpace.

PERSONALITY TRAITS —I’ve Been to the Year 2000

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Orderliness describes those who not only desire order, but know how to achieve and maintain it. Here, it relates to mindfulness, not compulsion.

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