StatSocial Digital Tribes — Rhythm and Hip Pop 2000

Jun 30, 2020 | Audience Intelligence

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Rhythm and Hip Pop 2000.

Digital Tribe Summary: Rhythm and Hip Pop 2000

L-R: Janet Jackson, Ludacris, LL Cool J, Wyclef Jean, Trey Songz, Queen Latifah, Sean “Diddy” Combs, Mary J. Blige.

This nearly 63% female tribe mostly resides in cities and nearby suburbs, and is made up of mostly millennials and younger Gen-X-ers.

Their common loves revolve around ’90s and ’00s R&B, Soul, Pop, and Hip Hop.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Rhythm and Hip Pop 2000

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.26 times.

This group over-indexes most significantly in the 25 to 34 and 35 to 44 age brackets. Those within the former can be found here to a degree exceeding the U.S. average by 1.25 times.

Mary J. Blige
and Ludacris.

INFLUENCERS — Rhythm and Hip Pop 2000

There is no mistaking where this tribe’s members’ tastes reside. Rapper and actor, Ludacris, is a favorite of over 10% here. That percentage surpasses our baseline by 4.21 times.

Top influencer, LL Cool J, at only 18-years of age, on ‘Soul Train,‘  in 1986.  

TV SHOWS —Rhythm and Hip Pop 2000

BET‘s lamented music program, ‘106 & Park,’ which ran for 14 year before getting canceled in 2014, remains a favorite of over 16% of those here. That segment-size outstrips the baseline by 13.10 times.

MTV‘s ‘Wild ‘N Out.’ 

INTERESTS —Rhythm and Hip Pop 2000

Nearly 28% of this tribe can be identified as fans of R&B and Soul as general interests. That percentage exceeds what would be found within the average U.S audience by 1.49 times.


BRANDS —Rhythm and Hip Pop 2000

8.22% of this tribe’s members are fans of the NFL, a segment-size that is 2.18 times greater than the average U.S. audience.

Magic Johnson, legendary player for the Los Angeles Lakers, this tribe’s sixth most over-indexed brand, with Janet Jackson, one of the top influencers with this group.

WEBSITES —Rhythm and Hip Pop 2000

The selection of this tribe’s over-indexed websites is scant owing to to the membership’s diverse internet interests.

But Apple Music makes the most significant mark here, finding favor with a segment of this audience 1.81 times greater than the baseline.

Taraji P. Henson, Kerry Washington, and Mary J. Blige, one of this tribe’s top influencers, in a 2015 ad for Apple Music.

PERSONALITY TRAITS —Rhythm and Hip Pop 2000

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

This tribe averages in the 66.3rd percentile for exhibiting the personality trait, vulnerability. In this context it describes one who is unafraid to wear their heart on their sleeve, and make their true feelings known.

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