StatSocial Digital Tribes — Who Teaches the Teachers?

Jun 24, 2020 | Audience Intelligence

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Who Teaches the Teachers?

Digital Tribe Summary: Who Teaches the Teachers?


This nearly ⅔ female tribe resides well outside of urban areas, with the majority of its members being aged 45 and up.

The common interests, influencers, media consumption, and passions revolve around many different facets of education and teaching.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Who Teaches the Teachers?

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.32 times.

While this tribe skews confidently female, men still do make up over ⅓ of those here. Over 80% of this tribe earns at least $50k annually, with the segment earning over six-figures exceeding the baseline by 1.49 times.

INTERESTS — Who Teaches the Teachers?

Over 68% of this tribe’s member are interested in english as a second language (ESL). That segment-size is 68.36 times greater than the U.S. average.

Harold Ramis playing Russell Ziskie, ESL/EFL teacher, in the 1981 film, ‘Stripes.’.

BRANDS—Who Teaches the Teachers?

Over 46% of those within this tribe are directly concerned with the U.S. Department of Education. That percentage surpasses the baseline by a monumental 127.46 times.

William Shatner is seen here, in 1982’s ‘Star Trek II: The Wrath of Khan,’ voicing his frustration with a Khan who has nothing to do with the Khan Academy

INFLUENCERS — Who Teaches the Teachers?

Daniel Pink — one time editor of Yale’s Law Review, and former Al Gore speechwriter — has authored a number of New York Times bestsellers, exploring human behavior and motivation.

He is a favorite of over 13% of those found here.

Daniel Pink

TV SHOWS — Who Teaches the Teachers?

The one time game-changing, children’s educational television perennial, ‘Sesame Street,‘ finds love from a segment of this tribe that is 5.37 times larger than the average.

Sesame Street,’ circa 1969. Oscar the Grouch — in his original, and short-lived, orange form — is seen next to Loretta Long, Ph.D, who played Susan (for 48 years). 

WEBSITES —Who Teaches the Teachers?

The George Lucas co-founded website, Edutopia, is a favorite of what’s approaching 49% of this tribe. That percentage exceeds the baseline by a staggering 123.31 times.

PERSONALITY TRAITS —Who Teaches the Teachers?

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

IBM Watsonsays that those described by the personality trait, achievement striving, set lofty goals and work hard to achieve them. They would rather take action immediately than spend time deliberating.

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More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

  1. Data & Insights Solutions
  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

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