On Tuesday, there were 141,064 tweets about SXSW from 83,382 individuals potentially reaching 82.3 million twitter users
On average, each of these users have 3,100 connections across all social platforms
40% of the users were between the ages of 26–35 while 11% were above 55.
The top 3 interests are Music, Art, and Food.
21% of this group are on a blogging site and 13% have a Foursquare account