The Walking Dead Season 4 Finale

Apr 1, 2014 | Audience Intelligence

Here is the first look at our new StatSocial reports!

The season 4 finale of The Walking Dead premiered Sunday, March 30th, let’s take a look at the viewers who have adapted a second screen approach to watching the show.

The following report analyzed the audience around mentions of The Walking Dead on Twitter Sunday night.

50.8% of the users talking about The Walking Dead were male, 49.19% were female.

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The age group most represented was 25–34, with 34.07% of users falling in that range.

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The interest for this group was Hobbies and the top two hobbies were “Video & Computer Games” and “Comic Books”.

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In Music, this audience is most interested in Country and Classic Rock

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The top Websites the users are interested in are TMZ and The Onion

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Good news for The Walking Dead, 75.26% of users who tweeted about the show are actually fans of the show that follow The Walking Dead account (WalkingDead_AMC). The second most popular show with this audience, How I Met Your Mother, which series finale premiered the next day.

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Sounds like a rough week for favorite TV shows for this crowd

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