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Trying to Steal the Apple Limelight

Sep 10, 2014 | Audience Intelligence

On the day of Apple’s announcement, Samsung bought the promoted hashtag for the day, #GalaxyFamily, but did it pay off?

Below is an overview of Samsung’s “#GalaxyFamily” mentions compared to Apple’s “iPhone6” mentions

Samsung:

Total Tweets: 9,108

Tweet Authors: 6,190

Potential Impressions: 1.6mm Tweeters

Tweeter’s Favorite Brand: Samsung (25%)

Apple:

Total Tweets: 252,351

Tweet Authors: 197,779

Potential Impressions: 28.1mm Tweeters

Tweeters Favorite Brand: Google (20%)

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