After talk around Twitter entering the e-commerce space, Twitter announced today that a select group of U.S users will begin seeing a “buy” button in tweets.
This function will help brands, especially retailers, turn their followers into customers. Once a user sees an item they are interested in, clicking the buy button will show you more details about the item. The user can enter their payment information on that screen and confirm their purchase.
Payment information will be stored securely but the user can opt out of Twitter saving that information which means the user will have to re-enter their information each purchase they make on Twitter.
Twitter has selected a small group of brands, celebrities, and Non-profits to test this new feature, see the full list on their blog post here