Social Media campaigns usually focus on the volume of posts or the reach of the campaign as success metrics. There is more to social media users than just how far they can take your hashtag.
Demographic and lifestyle information about your social media users can help you build community, make more informed media buying decisions, and sell more advertising. Looking beyond the numbers helps businesses understand their consumers and makes business human again.
We partnered with RingLead to take a look into the marketing automation industry to discover who these consumers are outside of their profession.