Melissa
The Deal-First Rotator
Speaks for 243
A deal watcher who rotates Luvs with other brands and stays because it does the job for less.
Follows deals, buys what is on saleRotates Luvs with other brandsBuys at Walmart
StatSocial Focus Group · Luvs at 50
Six shopper personas.
A thousand real Luvs buyers behind them.
These buyers want performance first, then refuse to overpay for it. Every voice here is a composite of real parents who buy Luvs today, grounded in what they actually said. Ask them anything, then trace each answer to its source.
Ask the room
One question, all six answer.
Talk one-on-one
Pull any parent aside.
See the data
Every answer traces to its source.
7.55/10
Mean loyalty to Luvs
56%
Buy Luvs most often
38%
Rank leak protection first
1,000
Real buyers, screened and calibrated
See it in action
A sample session, grounded in real answers.
Example sessionLuvs buyers · The Deal-First Rotator
Melissa
The Deal-First Rotator · composite of 243
QWhy Luvs over the pricier brands?
It holds up overnight as well as the names that cost more, so I am not paying extra for a label. With two kids, the money I save there goes somewhere it matters more.
Every answer traces to a real respondent. Ask your own below ↓
The room
Put one question to all six, or pull a parent aside.
Moderator
6 of 6 questions left
Jasmine
The No-Fuss Loyalist
Speaks for 188
She found the diaper that holds through the night and has not shopped the aisle since.
Luvs only, never rotatesLeak protection firstLoyalty 8.4 of 10
Kelly
The Research-First Loyalist
Speaks for 174
She compared every diaper on the market before committing, and now Luvs is the only brand in her cart.
Researches every purchaseLuvs only, no rotatingLeak protection first
Taylor
The Research-First Rotator
Speaks for 152
She researches every diaper purchase, keeps Luvs in the rotation alongside other brands, and sticks with it because it keeps passing her tests: real leak protection at a price that makes sense.
Researches every purchaseLuvs plus other brandsLeak protection first
Danielle
The Word-of-Mouth Loyalist
Speaks for 133
She buys what the moms she trusts swear by, and once Luvs proved itself on the first big blowout, it became the only diaper in her cart.
Buys on trusted word of mouthLuvs only, no rotatingLeak protection first
Rachel
The No-Fuss Rotator
Speaks for 110
Luvs stays in her rotation because it handles the blowouts, keeps the price sane, and gives her one less thing to overthink.
Buys at TargetLeak protection firstRotates brands, Luvs default
The foundation
Real people. Identity stripped. Answers you can trace.
A StatSocial Focus Group runs on Digital Twins: respondents built from real people in PeopleGraph, our patented identity graph of roughly 150 million US adults, and the hundreds of observed behavioral signals in KnowledgeGraph. Each parent in this room stands for a real cohort of Luvs buyers. Identifying information is stripped before any response is generated, and every answer traces back to a specific respondent and rationale.
~150M
US adult records in the PeopleGraph identity graph
~50M
meet our behavioral-depth threshold and form the Digital Twins panel
1,000
screened Luvs buyers, drawn and calibrated to benchmarks before any response is generated
Real people, not invented personas
Every twin is an actual person from PeopleGraph carrying hundreds of observed behavioral signals, not a character a model dreamed up.
Calibrated before the model runs
We match the sample to Census and Pew benchmarks across dozens of dimensions before generation, so it is representative by design, not by heavy after-the-fact weighting.
Validated against the benchmarks
Across 30+ external benchmarks, Digital Twins land within an average 3.3 points of the measured result. They are checked against ground truth.
Traceable end to end
Open “See the data” on any voice to trace its answers to the cohort, the distribution, and the rationale behind them. Every claim is sourced.