The audience insights behind high-performing campaigns

Go beyond demographics with people-based audience insights that reveals what motivates your customers and powers more impactful campaign planning, targeting, and measurement.

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What StatSocial powers for marketers

Audience insights & personas

Dive into any audience to surface the characteristics and behaviors that set them apart. Develop personas anchored in observed actions, not assumptions, and validate hypotheses before going to market.

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Media & influencer planning

See which creators, podcasts, YouTube channels, and media properties over-index for your target buyers. Allocate budget toward the voices and outlets your audience actually pays attention to.

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Audience targeting & activation

Assemble granular segments using passion points, creator followership, and brand engagement, then distribute them to DSPs, social platforms, CTV, and beyond.

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Social & influencer measurement

Connect organic creator exposure to real business outcomes. Map audiences reached by influencer content to purchase data, foot traffic, or other KPIs without relying on promo codes or platform metrics.

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What marketers are saying

"We do a lot of audience profiling and use audiences built in StatSocial to inform campaigns, pulling how certain brands, influencers, media, etc. resonate with our specific audiences. We also leverage the platform to identifying influencers for campaigns and ensure our content is reaching our target audiences."

Amber N.Strategic Insights ManagerEnterprise Agency

"There are endless postives about StatSocial. It is one tool I now think I could not live without for influencer and brand partnership selection. It's been beneficial to verify potential partnership, ensuring alignment with our target audiences."

Elizabeth R.Content Strategy ManagerMid-Market Brand

"StatSocial helps us make data-driven decisions for understanding content and channel consumption habits that might otherwise be decided based on intuition or anecdotal data."

Bryan S.Sr. Social StrategistEnterprise Agency

Industry recognized. Client recommended.