Generic data trains generic AI models

Access exclusive people-based insights from real consumer behavior across major platforms and strengthen your AI with differentiated intelligence for a competitive advantage.

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Differentiated data for AI that outperforms

Train your models with real consumer signals

StatSocial delivers people-based signals from real consumer behavior, giving your models creator, brand, and passion data that traditional datasets lack.

See what makes your best customers different

Uncover the creators and media they engage with, the brands they love, and the passions that drive them, giving you signals that outperform demographic or click-based data.

Enrich any customer file

Match your first-party data against billions of profiles and append 300k+ attributes for a more holistic view of an audience’s unique interests, affinities, and preferences.

Deliver to any AI environment

Connect StatSocial data to your preferred data environment or clean room, integrate directly via API, or receive full file transfers for seamless use in any AI or analytics system.

See how it works

AI applications built on real consumer intelligence

Propensity & scoring models

Predict purchase intent, churn risk, and lifetime value using signals that reveal what customers actually care about, not just what they clicked.

Lookalike modeling

Build high-performing lookalikes based on passions, creator and media affinities, and brand engagement instead of demographic proxies.

GenAI & LLM enhancement

Enrich prompts and context with real audience intelligence, giving your GenAI applications the customer understanding they need to personalize at scale.

Marketing mix modeling & attribution

Feed your MMM and attribution systems with differentiated audience signals for more accurate measurement and better ROI reads.

The StatSocial difference

Without StatSocial

  • Building strategies on inferred data with no direct link to real people.

  • Single-platform insights with no unified view of cross-channel activity.

  • Rigid export options that don’t fit your existing tech stack.

  • Dependence on third-party cookies, device IDs, or self-reported platform metrics.

With StatSocial

  • Comprehensive creator coverage — access an always expanding database across major platforms.

  • Identity resolution — link creator followers to real people for activation and measurement.

  • Cross-platform signals — explore data from major and emerging social channels.

  • Organic exposure detection — identify audiences exposed to content without cookies or pixels.

What data teams are saying

"StatSocial has become our go-to tool in providing robust and trustful insights and data to our clients. It's beneficial as it allows us to quickly gather data without always having to conduct primary research for the content that's available in StatSocial's platform"

Sara H.Research DirectorEnterprise Agency

"The customer service and support throughout integration setup with StatSocial has been second to none. StatSocial has excellent documentation and even better data. The data we get has boosted our client offerings by providing significant audience insights than they had before."

Travis C.Director of OperationsEnterprise Brand

"We're often asked demographic and interest questions where little data exists, and where traditional tools like MRI and GWI can't drill down. StatSocial fills that gap."

Josh D.Research DirectorEnterprise Agency

Industry recognized. Client recommended.