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Social Audiences Unlocked.
Access millions of verified consumers tied to opt-in panels to gain comprehensive insights, execute on market research initiatives, measure influencer and earned media programs, and run highly targeted paid campaigns.
Silhouette™ by StatSocial
Enhance your existing research and marketing programs with audiences’ self-declared insights sourced from major social and community platforms— all in a CCPA and GDPR compliant manner.
A Rich Database of 300 Million Real Individuals
95,000+ attributes in our proprietary taxonomy
- Brand affinities (retail, tech, travel, CPG, sports, and more)
- Media consumption (TV, movies, music, YouTube, podcasts)
- Influencers (TV, movies, news, sports, authors, B2B, fashion)
- B2B data (job title, employer)
- Personality insights
- Digital personas
- Demographics (age, gender, income)
Consumer Data & Insights – Delivered Anywhere
Deliver Silhouette’s audience intelligence directly to your existing panel, paid media partners, or integrate it with your existing martech stack and other third-party systems.
Our Solutions
Market Research,
Recruiting & Appends
Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.
Influencer Identification & Attribution
Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.
Earned Media &
PR Measurement
Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.
Social Audience
Data & Retargeting
Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.
Industries
Influencer Partnership Validation: Ensuring Your Audience and Influencers Align
Whether you have a sophisticated influencer marketing program or are just starting out, it’s critical to identify the influencers that are mostly...
Your Guide to Creating Incredibly Powerful Influencer Marketing Campaigns This Holiday Season
With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few...
StatSocial launches Similarity Score for a New Approach to Audience Measurement
Marketers leverage numerous types of data to understand who their prospects and customers are. Whether they turn to first-party CRM or purchase...
Tap Into a Goldmine of Consumer Insights.
Social media is a fixture in consumers' everyday lives and the data that comes from it should be a fixture in yours.