Silhouette™ by StatSocial
Enhance your existing research and marketing programs with audiences’ self-declared insights sourced from major social and community platforms— all in a CCPA and GDPR compliant manner.

A Rich Database of 300 Million Real Individuals
95,000+ attributes in our proprietary taxonomy
- Brand affinities (retail, tech, travel, CPG, sports, and more)
- Media consumption (TV, movies, music, YouTube, podcasts)
- Influencers (TV, movies, news, sports, authors, B2B, fashion)
- B2B data (job title, employer)
- Personality insights
- Digital personas
- Demographics (age, gender, income)


Consumer Data & Insights – Delivered Anywhere
Deliver Silhouette’s audience intelligence directly to your existing panel, paid media partners, or integrate it with your existing martech stack and other third-party systems.
Our Solutions
Market Research,
Recruiting & Appends
Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.
Influencer Identification & Attribution
Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.
Earned Media &
PR Measurement
Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.
Social Audience
Data & Retargeting
Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.
Industries
StatSocial Announced Winner of the “Influencer Marketing Innovation Award” by MarTech Breakthrough
Here at StatSocial, we are excited to announce that we are the proud recipient of the “Influencer Marketing Innovation Award” by MarTech...
Why A Social Audience Insights Platform Should be Part of Your Influencer Tech Stack
Original post from Talking Influence The rise of influencer marketing has given way to an abundance of tools for marketers to leverage. In 2021...
5 Ways to Measure Influencer Campaign Success
We talk about influencer marketing a lot on this blog, and for good reason. Influencer-based advertising has seen incredible growth over the past...
Tap Into a Goldmine of Consumer Insights.
Social media is a fixture in consumers' everyday lives and the data that comes from it should be a fixture in yours.