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Social Audiences Unlocked.
Access millions of verified consumers tied to opt-in panels to gain comprehensive insights, execute on market research initiatives, measure influencer and earned media programs, and run highly targeted paid campaigns.
Silhouette™ by StatSocial
Enhance your existing research and marketing programs with audiences’ self-declared insights sourced from major social and community platforms— all in a CCPA and GDPR compliant manner.
A Rich Database of 300 Million Real Individuals
95,000+ attributes in our proprietary taxonomy
- Brand affinities (retail, tech, travel, CPG, sports, and more)
- Media consumption (TV, movies, music, YouTube, podcasts)
- Influencers (TV, movies, news, sports, authors, B2B, fashion)
- B2B data (job title, employer)
- Personality insights
- Digital personas
- Demographics (age, gender, income)
Consumer Data & Insights – Delivered Anywhere
Deliver Silhouette’s audience intelligence directly to your existing panel, paid media partners, or integrate it with your existing martech stack and other third-party systems.
Our Solutions
Market Research,
Recruiting & Appends
Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.
Influencer Identification & Attribution
Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.
Earned Media &
PR Measurement
Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.
Social Audience
Data & Retargeting
Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.
Industries
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Tap Into a Goldmine of Consumer Insights.
Social media is a fixture in consumers' everyday lives and the data that comes from it should be a fixture in yours.