StatSocial Silhouette - Audience Builder

(click image to zoom)

Social Audiences Unlocked.

Access millions of consumers tied to opt-in panels to gain comprehensive insights, measure your influencer and earned media programs, and run highly targeted paid campaigns.

Silhouette™ by StatSocial

Enhance your existing research and marketing programs with social audiences’ self-declared insights across major social and community platforms— all in a CCPA and GDPR compliant manner.

A Rich Database of 300 Million Real Individuals

95,000+ Attributes in Our Proprietary Taxonomy
Demographics (Age, Gender, Income)
Brand Affinities (Retail, Tech, Travel, CPG, Sports, and More)
Media Consumption (TV, Movies, Music, YouTube, Podcasts)
Influencers (TV, Movies, News, Sports, Authors, B2B, Fashion)
Personality Insights
Digital Personas

Consumer Data & Insights – Delivered Anywhere

Whether you’re a Fortune 500 corporation, a global agency, or a market research firm, StatSocial has a solution to meet your needs. Deliver our audience intelligence directly to your existing panel, paid media partners, or integrate it with your martech stack and other third-party systems.

Our Solutions

Market Research,
Recruiting & Appends

Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.

Influencer Identification & Attribution

Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.

Earned Media &
PR Measurement

Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.

Social Audience
Data & Retargeting

Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.



  • Address over 60 million key B2B decision makers based on the content they consume and the influencers they listen to.
  • Tap into Silhouette’s actionable insights, easily segmented by company or job title.


  • Reach your consumers based on their passions, lifestyle, and brand affinities.
  • Partner with influencers that will reach prospects and customers, and leverage audience insights for attribution modeling.

Media & Entertainment

  • Leverage social and community insights for more than 33,000 media properties.
  • Target audiences that are engaging with TV shows, movies, music, podcasts, YouTube channels, and more.

Tap Into a Goldmine of Consumer Insights.

Social media is a fixture in consumers' everyday lives and the data that comes from it should be a fixture in yours.