Access the Industry’s Leading Social Audience Insights Platform, Silhouette™
Access Social Data for Consumer Research
Discover, analyze, and compare niche consumer audiences within Silhouette for valuable insights that will guide future go-to-market decisions and activities.
Measure the Impact of Social Campaigns
Survey the social audiences exposed to and engaged with your influencer or marketing campaigns to understand the effects on brand health post campaign or over time.
Build Custom Audiences for Social Listening
Create and export custom audiences from Silhouette to your social listening platform for monitoring, or import social handles for deeper audience analysis.
Gain a Holistic Understanding of Customers
Upload customer data directly into Silhouette to analyze their unique interests, affinities, and preferences, or enrich CRM and first-party data outside of the platform.
Consumer Insights &
Take action on self-declared audience data, sourced from major social media channels, to fuel advanced audience analysis, highly effective campaigns, and brand measurement.
Implement an audience-first approach to influencer discovery, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.
Panel & Consumer
Expand panel insights beyond basic survey responses, or conduct consumer-based research through the analysis and enrichment of custom social audiences and first-party datasets.
Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.