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Join us on-demand with Ad Age and Jay Baer on how to Transform Influencer Programs & Media Planning

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Deeply Understand Consumers for Enhanced Targeting & Measurement

Gain a competitive edge by incorporating thousands of self-declared insights for any brand or consumer audience into your marketing programs, from research and go-to-market activities to communications and paid media programs.

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Access the Industry’s Leading Social Audience Insights Platform, Silhouette™

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Access Social Data for Consumer Research

Discover, analyze, and compare niche consumer audiences within Silhouette for valuable insights that will guide future go-to-market decisions and activities. 

Measure the Impact of Social Campaigns

Survey the social audiences exposed to and engaged with your influencer or marketing campaigns to understand the effects on brand health post campaign or over time.

Build Custom Audiences for Social Listening

Create and export custom audiences from Silhouette to your social listening platform for monitoring, or import social handles for deeper audience analysis.

Gain a Holistic Understanding of Customers

Upload customer data directly into Silhouette to analyze their unique interests, affinities, and preferences, or enrich CRM and first-party data outside of the platform.

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Our Solutions

Consumer Insights &
Brand Measurement

Take action on self-declared audience data, sourced from major social media channels, to fuel advanced audience analysis, highly effective campaigns, and brand measurement.

Influencer Validation
& Impact

Implement an audience-first approach to influencer discovery, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.

Panel & Consumer
Research

Expand panel insights beyond basic survey responses, or conduct consumer-based research through the analysis and enrichment of custom social audiences and first-party datasets. 

Connected
Audience Data

Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.

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Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights

Sep 19 2023

The Truth About Audience Intelligence Platforms (And How To Choose The Best One)

Aug 17 2023

3 Reasons Your Go-To-Market Strategy Could Be Problematic & Headed for Failure

Jul 27 2023

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Start Integrating Social Audiences Into Any Marketing Campaign

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