Influencer measurement has long been limited to superficial signals—likes, shares, views, and promo codes. But marketing leaders are demanding more. They want to know how influencer campaigns actually impact business outcomes. StatSocial delivers exactly that. As the only influencer measurement platform that directly links organic social audience exposure to verified purchase behavior, StatSocial makes it possible to measure what really matters: sales impact.
The problem with traditional influencer metrics
Most influencer measurement tools rely on engagement metrics, discount code redemptions, or affiliate programs. The problem? Engagement doesn’t equal intent, promo codes get shared, and affiliate links get easily bypassed. These approaches can’t accurately track whether someone saw an influencer’s content and made a purchase—especially across channels or in-store.
StatSocial fills this gap by using its patented Identity Graph to link influencer and social audiences to real-world purchase data. The result is the most accurate, audience-based approach to influencer measurement on the market.
How StatSocial approaches influencer measurement differently
StatSocial’s Identity Graph connects billions of social accounts to verified individuals, enabling true influencer attribution. This is done through:
- Audience-based exposure tracking: Identify who was organically exposed to a creator’s content.
- Purchase-level matching: Match exposure files to first or third-party purchase data.
With StatSocial, you can also discover or validate creators your audience actually follows across specific channels. This insight gives you the ability to optimize your campaigns across the partners and channels that will make the most impact.
StatSocial is what next generation influencer measurement looks like–enabling marketers to move beyond assumptions and engagement and gain an understanding of true impact.
Nestlé partnered with StatSocial to prove 25% sales lift from their influencer campaign
Nestlé needed to move beyond engagement metrics to understand how their influencer and social campaign actually impacted sales. Using StatSocial’s influencer measurement platform, they were able to track real audience exposure across social media, then match those individuals to verified purchasers through third-party retail data.
The results were definitive: there was an increase in spend across exposed influencer audiences, and those exposed to their owned social content spent 25% more than the non-exposed audience (or control group).
This wasn’t a modeled estimate—StatSocial delivered real attribution by linking social identity to purchase behavior. It gave Nestlé a level of confidence in their influencer strategy that no other tool could provide and resulted in further investment in future campaigns.
“…the biggest takeaway from partnering with StatSocial was the ability to finally measure the direct sales impact resulting from our campaign–a capability that other marketing channels have been able to do for years.” — Nestlé Marketing Analytics Team
Prove it or pause it: Why influencer measurement matters
With rising costs and increasing pressure to prove ROI, influencer marketing is under scrutiny. It’s no longer enough to hope a campaign “worked.” You need proof—and StatSocial is the only influencer measurement solution that provides it.
StatSocial helps brands:
- Identify which influencers delivered real sales.
- Eliminate wasted spend on creators that aren’t moving the needle for the business.
- Build future campaigns backed by data, not assumptions or engagement.
If you’re still measuring success by likes and promo codes, it’s time to make a change.
Ready to turn influencer marketing into a measurable growth driver?
StatSocial is the only influencer measurement solution that connects social audience exposure to actual purchase behavior—giving you the power to prove ROI, optimize spend, and scale what works. Don’t settle for guesswork. Start measuring what matters.
👉 Request an intro call about StatSocial’s Influencer Measurement capabilities and see how your campaigns are truly performing against the rest of marketing.