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Differentiate Your Service Offerings with Robust Insights for Targeting & Measurement

With self-declared social audience data, your agency or consultancy has the ability to better understand any brand or consumer audience, fueling a data-driven approach that will win new accounts and help retain them.

Uncover Any Audience With Silhouette™

Incorporate Unique Social & Brand Insights Into Your Offering

Build and analyze any custom audience to discover their self-declared interests, brand affinities, preferred media channels, favorite influencers, personality traits, and more.

Measure The Impact of Social & Influencer Campaigns

Easily identify exposed and engaged social audiences, tied to offline identities, and take action on them for brand lift studies or to prove influencer ROI.

Take an Audience-First Approach to Influencer Validation

Move away from vanity metrics and preconceived notions by validating influencer partnerships based on who a specific audience already engages with or has an affinity toward.

Take an Integrated Approach to Media Planning & Execution

Build any brand, competitor, influencer, or consumer audience and target them across their preferred paid, earned, and social channels.

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Consumer Insights &
Media Planning

Bring comprehensive data to your channel and media planning process including your audience's media preferences spanning traditional media outlets, niche podcasts, and preferred influencers.

Influencer Insights

Implement an audience-first approach to influencer validation, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.

Brand Measurement

Take action on self-declared audience data, sourced from major social media channels, to better understand relevant brand audiences and measure campaign impact on overall brand health.

Connected Audience Data

Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.

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Influencer Analytics vs. Influencer Discovery Tools: What Every Marketer Needs To Know

Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data

The Audience Intelligence Solution You Need to Truly Understand Your Consumers

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Start Integrating Social Audiences Into Any Marketing Campaign

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