Differentiate Your Service Offerings with Robust Insights for Targeting & Measurement

With self-declared social audience data, your agency or consultancy has the ability to better understand any brand or consumer audience, fueling a data-driven approach that will win new accounts and help retain them.

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Uncover Any Audience With Silhouette™

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Incorporate Unique Social & Brand Insights Into Your Offering

Build and analyze any custom audience to discover their self-declared interests, brand affinities, preferred media channels, favorite influencers, personality traits, and more.

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Measure The Impact of Social & Influencer Campaigns

Easily identify exposed and engaged social audiences, tied to offline identities, and take action on them for brand lift studies or to prove influencer ROI.

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Take an Audience-First Approach to Influencer Validation

Move away from vanity metrics and preconceived notions by validating influencer partnerships based on who a specific audience already engages with or has an affinity toward.

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Take an Integrated Approach to Media Planning & Execution

Build any brand, competitor, influencer, or consumer audience and target them across their preferred paid, earned, and social channels.

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Consumer Insights &
Brand Measurement

Take action on self-declared audience data, sourced from major social media channels, to fuel advanced audience analysis, highly effective campaigns, and brand measurement.

Influencer Validation
& Impact

Implement an audience-first approach to influencer discovery, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.

Panel & Consumer
Research

Expand panel insights beyond basic survey responses, or conduct consumer-based research through the analysis and enrichment of custom social audiences and first-party datasets.

Connected
Audience Data

Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.

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