We recently highlighted the brand audiences of LaCroix and Sweetgreens, but in this blog, we’re taking a closer look at a consumer audience with a strong affinity for men’s designerwear—uncovering who they are, where they engage and what they value. Using StatSocial’s audience intelligence platform, we’ll highlight the key insights that define this stylish segment, from brand affinities and media habits to influencer followership and personality traits. These insights don’t just paint a clearer picture of this audience, but they provide marketers the ability to make highly informed decisions that lead to higher conversion campaigns.
Before we dive into this audience, here is a quick rundown of the insights we provide and where they come from. StatSocial is the industry’s only audience intelligence platform to provide self-declared insights on any consumer, brand or social audience across major social channels. In other words, while other platforms capture consumer insights from Twitter/X alone, StatSocial’s platform captures insights from Instagram, Linkedin, YouTube, Twitter/X, TikTok, Twitch, etc. delivering a holistic understanding of any audience’s:
- Dynamic persona clusters
- Media preferences
- Favorite influencers
- Brand affinities
- Social media preferences
- Key interests & passions
- Personality traits
- Political leanings
- Demographics
The unique characteristics of luxury menswear consumers
1. Dynamic persona clusters
Within every insights report, an audience can include up to 8 personas. These persona clusters provide a brief overview into the various segments that make up your audience.
This luxury menswear audience makes up 3 different persona clusters:
- Chic Intellectuals – individuals with a sophisticated fusion of high fashion and intellectualism who value luxury brands like Gucci and Chanel while indulging in cerebral media like PBS and The New Yorker.
- Sporty Ballers – individuals with a strong passion for sports and urban culture that idolize NFL legends, vibe with entertainers like Travis Scott, and embrace lifestyle brands such as Adidas.
- Hip Hop Royals – a group deeply rooted in hip hop culture and entertainment. They celebrate icons like Jay-Z and Kevin Hart, resonating with music, comedy, and culturally influential content.
For each of these personas, we can view their demographics, favorite influencers, brand and media preferences, as well as their personality traits. We can even generate individual insight reports for each persona cluster to further explore their preferences and affinities in more detail.
2. Social media preferences
The social platforms your audience gravitates to can have a major impact on how you shape your next ad campaign. Relying on assumptions about who your audience is, and where they spend their time, can lead to missed opportunities and wasted media spend. For example, if you’re looking to get your brand in front of men with an affinity for designer menswear, Reddit, TikTok and Instagram are where they engage most. Specifically the audience is 1.52x more likely to engage on Reddit compared to the general population. They enjoy seeking intellectual discourse and niche interests on Reddit, discovering trends and entertainment on TikTok, and showcasing their lifestyle and personal brand on Instagram through fashion, sports, and music-driven content.
3. Top influencers & creators
Choosing the right creators is key to reaching your audience, but you need more than vanity metrics to inform your partnerships. By leveraging the StatSocial platform you can view exactly which creators your audience follows from nano to celebrity status.
For example, this audience has an exceptionally high affinity for a diverse range of influencers across music, sports, and entertainment, with top influencers like Angela Ahrendts and Cam’ron. These individuals are trendsetters and tastemakers who value luxury fashion, reflecting a sophisticated and eclectic taste profile.
Looking at the Multiple, we can see that this audience is 50.74x more likely to engage with micro influencer Angela Ahrendts compared to the general population. This audience is also 99.4% similar to Angela’s social audience, indicating strong alignment.
4. Media preferences
Understanding your audience’s media preferences is key to creating effective campaigns, ensuring your valuable marketing dollars and messaging reaches them across the channels they engage on most.
For example, if a brand wanted to reach an audience interested in designer menswear, they should consider partnering with podcasts like In the Zone with Chris Broussard or the Bill Simmons Podcast. Looking at the metrics below, we can see that based on the Multiple, this audience is 14.72x more likely to engage with Chris Broussard’s podcast compared to the general population. Additionally, based on Similarity, this audience is 92.2% similar to Chris Broussard’s social audience.
5. Brand affinities
It should come as no surprise that the top brands for this audience are all about fashion, but we can also see this audience isn’t just about high end brands. They also show affinities for athletic clothing as well as more affordable brands like H&M.
Within every report, you can filter by specific categories. For example, you can filter by categories like ‘non-profit’ if you were looking to partner with an organization that reflects this audience’s charitable interests.
6. Interests & passions
Knowing what an audience is interested in can help you better understand what motivates them. Taking a look at this audience’s top hobbies, we can see they show an interest in creative writing, board games, and various arts. These insights indicate this audience is highly creative and also appreciates nature and the outdoors. If a brand wanted to reach this audience, they would want to take these interests into consideration when crafting their messaging strategy for future campaigns.
7. Political leanings
Another way to better understand your audience is to understand what motivates them politically, both where they fall in the conservative-progressive compass as well as the key issues they care about.
Knowing this can both give you insights into their ideology, as well as help focus messaging and potential non-profit partnerships. This audience in particular are 3.73x as likely to be politically engaged than the general population so if you want to target them, it’s important to be mindful of their political interests.
It’s time you to start better understanding your audience
Self-declared audience data is a game-changer for brands aiming to connect with real people. This luxury menswear audience is a diverse, multifaceted group with distinct interests, preferences, and affinities. By taking an audience-first approach, brands can ensure their messaging is not only reaching the right individuals, but doing so in the channels and contexts that matter most.
Looking to better understand and reach your audience effectively? Schedule a demo with a member of our team.
You can find more information on this audience and additional consumer audiences in our report library.